Pizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market, with a digital first approach. The agency will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group. Ventureland Asia, through the application of its capabilities, finance, technology and comprehensive […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]
WPP has appointed Karen Blackett to the newly created position of UK country manager. In an internal memo to staff, Sir Martin Sorrell said Blackett – currently chairwoman of MediaCom UK – will focus on WPP’s core strategic priority of horizontality, ensuring that the group’s companies “work together effectively and present a seamlessly integrated and […]
On the heels of becoming the global agency for Nokia’s digital health products, San Francisco-based TBD and Nokia reveal their first integrated brand campaign that showcases the Nokia Body+ smart scale, one of the key products in the ecosystem of Nokia’s connected digital health solutions, as the critical link between the body and mind. […]
Suzuki released ‘Dodgems’, to showcase the safety features of its latest range of vehicles. Part of the ‘Enjoy the Ride’, campaign created by Red Brick Road, the 60” spot, directed by Blinkink’s Noah Harris, is based in a night-lit fairground and sees the hero range of Suzuki models (the Ignis, new Swift and Vitara) […]
Sky Vegas, the online casino, has appointed krow to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous incumbent was mcgarrybowen. The agency’s first task is to create a campaign, breaking in February, to bring the Sky Vegas brand to life and […]
Independent creative agency, RPM, announces a new addition to the senior team as Sam Fenwick returns to RPM as a Business Director after a five year break from the agency. Sam previously worked for RPM, as an Account Director on experiential projects including the Award-winning ‘Smirnoff presents Sensation’ and the Reebok CrossFit International Fitness Championships. […]
Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as Digital Director, and Jonathan Dale as Business Director. Responsible for driving creative excellence across Quiet Storm’s client base and its new business efforts, Quinn […]
iCrossing, a leading global digital marketing agency owned by Hearst, announced the appointment of Jeff Ratner to the position of Chief Media Officer, effective January 2, 2018. In this role, Ratner will be responsible for overseeing iCrossing’s media offering and team across the U.S. He will be based in New York and will report to […]
Oath, a subsidiary of Verizon, introduces its Brand Love Index, a new global research study revealing the key factors that drive consumers to love brands with 32% of UK consumers’ love for a brand determined by it going above and beyond. Oath worked with Kantar, one of the world’s leading research, data and insight companies, […]