Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
Strategic marketing partner, Brilliant Noise, has announced the appointment of Gareth James as the agency’s first ever Creative Director, to lead creative strategy internally and across client accounts. Brilliant Noise aims to strengthen its creative thinking within the whole team so it can offer further creative strategic solutions to clients and prospects. It will be […]
MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look at […]
Unilever is working with a variety of influencers to promote the launch of Simple’s biggest innovation in years – the Water Boost range – in a campaign created by TMW Unlimited. The Simple Water Boost range is designed to combat dehydration: a condition in which skin doesn’t contain enough water, usually as a result of […]
New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The survey released on September 12 by Moore Stephens, the top ten global accountancy firm, and WARC, the global authority on advertising and […]
To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]
Shoreditch based creative production agency, How Now Creative have crafted a fresh approach to pitching NFL GAMEPASS to the world. The campaign comprises of TV, VOD and social. One 30-second commercial is complimented by four six-second product benefit ads. The creative takes a more light-hearted sidestep from previous executions by adopting an inside touch to […]
Integrated agency, Once Upon A Time (OUAT), announced the acquisition of media specialist, MJ Media, for an undisclosed sum. The central London-based media agency specialises in the youth, entertainment and technology sectors. The addition of MJ Media to the Once Upon A Time stable is the group’s fourth acquisition and is aligned with its strategy […]
To relaunch Playboy Fragrances, worldwide global beauty company COTY and Leo Burnett France brought back the brand’s core values, reinvigorating them and adapting them to a whole new generation with a tagline that only Playboy fragrances could truly own : ‘Never Stop Playing.’ “Dreaming big no matter your age have always been a part of […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]