Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]
M&C Saatchi, one of the world’s leading independent communications network, is to launch its latest office in Mexico City. The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity holding in their business. Alvaro Dopico, CEO, and Manolo Techera, CCO, are the two equity partners at M&C […]
In response to an increasing demand for agency services to constantly innovative through technology, ignis has developed an in-house department that will exist to identify and develop pioneering technologies, and help to foster the existing culture of innovation within the agency. The department, ignovation labs, will be driven by a team that are inspired to […]
Creative agency, LONDON Advertising, has appointed David Clark in the newly created role of ‘Head of Making it Happen’ as it continues to build on its senior team. Reporting to LONDON’s Founder and Creative Director, Alan Jarvie, he has been tasked to bring the Agency’s wide-ranging creative ideas to fruition. LONDON Advertising offers a 21st […]
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]
New research from social development charity, the Greg Secker Foundation, has revealed 54% of UK respondents believe UK businesses should be required to give a percentage of their annual profits to charity by law, outlining a strong moral obligation for businesses within the UK. The research – conducted among over 2,000 UK adults (+18) – […]
Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]
In a baseline study of attitudes to moving image entertainment among digital natives, Mediaplus Strategic Insights surveyed the role played by linear TV in comparison with Subscription Video-on-Demand (SVoD) services and illegal streaming portals. The digital natives are an especially important target group in this respect: on one hand, they are intensive media users, while […]
When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]