The newly created Omnicom Precision Marketing Group, announced two management appointments at Proximity Worldwide. Doug Worple, currently Chairman of Barefoot Proximity in Cincinnati, has been promoted to the new role of Chief Executive Officer, overseeing strategic development for the network, its offer and its commercial performance. Mike Dodds, currently Managing Director of Proximity in Europe, […]
Iconic American clothing brand, Gap is launching its newest instalment of their “Meet Me in the Gapâ€campaign, on September 18th, in collaboration with Yard NYC. The campaign, which launched in late July, demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to […]
Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]
UM has won a four-way competitive pitch to become the exclusive UK media agency and lead agency for Europe for financial technology company iZettle. UM will handle all planning and buying for iZettle on an ongoing basis. This is effective immediately. Financial technology company iZettle was founded in Stockholm in 2010 and launched into the […]
Skechers, the American lifestyle and performance footwear company, has assigned its creative duties in India to Scarecrow Communications. This was the result of a multi-agency pitch in July. Founded in 1992 and headquartered in California, Skechers is the 2nd largest athletic footwear brand in the United States. It’s available in 160 countries and retails through […]
Jade Tomlin, former Hugo & Cat Creative Group Head, has joined Tribal Worldwide London as a Creative Director. Working alongside Creative Directors Stuart O’Neil and John Cleave, Tomlin will report directly into Executive Creative Director, Victoria Buchanan and will work across all clients and brands. An industry rising star, Tomlin has had an impressive career […]
Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]
New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]
Inspired Pet Nutrition, the family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them. IPN has been working with add to basket tech firm Adimo to enable customers […]
Bairstow Eves, an estate agency business owned by property services company in the UK, has announced the launch of a social media campaign, ‘Styled to Sell’, in which it has teamed up with a selection of well known bloggers and vloggers for the first time. Bairstow Eves is an established name in the residential property […]