Razorfish has been appointed by Lloyds Banking Group to handle a digital brief. The agency will develop digital products and services on websites across the group’s brands, which include Lloyds Bank, TSB, the Bank of Scotland and Scottish Widows. DigitasLBi has worked on Lloyds’ web and mobile build and design since 2008. It claims that […]
Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points. […]
It may be facing criticism over its innovation pipeline but Apple has usurped Coca-Cola for the first time in 13 years to top a list of the world’s most valuable brands. The iPhone maker’s brand has been valued at $98.3bn (£60.83bn) by brand consultancy Interbrand, up 28 per cent year on year. Coca-Cola, which had […]
http://www.youtube.com/watch?v=nMi9swYqbN4 As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera […]
Tesco Mobile has unveiled the third stage of its #nojoke campaign, with five customers offered the chance to win a Samsung Galaxy S4 and contract… if they could persuade a friend to change to Tesco Mobile right then and there. Created by Jam, the #nojoke campaign combines social media, real time content creation and online […]
Apple has topped the CoolBrands list again while digital and affordable luxury brands slip down in the rankings of the annual survey by The Centre for Brand Analysis. Häagen-Dazs, Ben and Jerry’s and Vogue – all affordable luxuries – are gone from the top twenty,’ says Stephen Cheliotis chairman of the CoolBrands Council, who adds […]
Coca-Cola has apologised after a promotion it was running for its Vitaminwater brand in Canada resulted in ‘You Retard’ being printed on one of its bottle caps. Playing off of Canada’s bilingualism, the promotion put a random English word with a French word. In this case, the English ‘You’ was put with ‘Retard’ which in […]
JWT Canada announced that it has been selected by Air Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying. “JWT demonstrated strong capabilities […]
Urban Outfitters and Under Armour are sourcing social pics of fans wearing their products in real-life situations for their ecommerce sites. The brands are joined by online retailers Beauty.com, Rebecca Minkoff and Dessy.com in testing a social commerce platform from analytics firm Curalate – called Fanreel – that pulls in user-generated from Facebook, Instagram, mobile […]
http://www.youtube.com/watch?v=fpV7KB7pwNc Samsung Mobile UK has launched a digital media campaign in collaboration with twelve generational influencers in a bid to demonstrate the potential of its Galaxy S4 Collection. Devised by Cheil UK, the ‘Over To You’ series has seen each collaborator use either a Galaxy S4 Mini, S4 Active, S4 Zoom or Galaxy Mega to […]