Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]
Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]
Conversion optimization agency, Bullseye Strategy, has won Carolina Financial Group’s (CFG) digital business. Carolina Financial Group, is an investment bank specializing in raising capital for companies across a broad range of industries with revenues ranging from $2M-$100M. Since 1995 CFG has raised over $1B for companies. CFG was looking for a strategic partner to increase engagement, create […]
MarComm’s Magnificence is a series where we highlight the Magnificent from the Marketing, Design, Advertising and Communications Industries. To kick things off we wanted to shine a spotlight on the leading ladies who, in their own way, are influencing a much needed change in the industry. So here they are, our picks for 2017’s Magnificent Ladies: Amrita […]
Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]
BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island’s Chris Hughes and Topman. Launching on World Mental Health Day, CALM’s new work #DontBottleItUp aims to show men it’s okay to open up rather than bottle up […]
To promote their certified pre-owned vehicles and the new unlimited mileage warranty, BMW and their creative agency KBS, have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to […]
Above+Beyond, the independent creative agency for the audience age, has appointed Ed Cox to the new role of Media Partner. He joins Above+Beyond from Havas, where he is the Managing Director of Forward Media, the agency Havas set up to manage the O2 business. Cox has an extensive background in media, data, and integrated communications as […]
Manish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office. Scarecrow Communications has been involved with the brand right from its […]
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]