The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]

MEC Launches Evolution Apprenticeship Programme

MEC Launches Evolution Apprenticeship Programme

MEC is launching Evolution, an innovative apprenticeship programme that will provide a formal qualification and life-changing career opportunities to entry-level talent. This new, market leading 12-month programme, created in partnership with Creative Pioneers Apprenticeships, is available to anyone with GCSE Maths and English Grade C and above. The apprentices will be placed in entry level […]

Adyoulike named in Real Business’ The Everline Future 50

Adyoulike named in Real Business’ The Everline Future 50

Native advertising platform Adyoulike has been named as a member of Real Business’ The Everline Future 50. The programme lists the 50 most disruptive and game-changing businesses currently operating in the UK. The 50 businesses were chosen from an original list of 250. Each company was chosen due to its ability to break down barriers, […]

Are Emojis Limiting Girls? New Always #LikeAGirl Film Takes a Closer Look

Are Emojis Limiting Girls? New Always #LikeAGirl Film Takes a Closer Look

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/2492351_LikeAGirl_2.5_YouTube_Main_Edit_PGAL6291000H_MP4.mp4[/KGVID] Playing princess, getting their nails done, dancing in bunny ears – is this a true representation of all the things that girls do? That’s the question you might ask if you take a critical look at how girls are portrayed in emojis, one of the fastest growing language in the world and […]

American Express helps launch mobile game that encourages players to take care of national parks

American Express helps launch mobile game that encourages players to take care of national parks

The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]

Cannes Lions to honour Marcello Serpa as the Lion of St. Mark

Cannes Lions to honour Marcello Serpa as the Lion of St. Mark

The Cannes Lions International Festival of Creativity has announced that it will honour industry great Marcello Serpa with the Lion of St. Mark at 2016’s Festival. “The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” said Philip Thomas, CEO, Cannes Lions. “Marcello’s achievements are known […]