In 2022, MLB reported that attendance was down by 6%. Baseball skepticism is high and young fans think baseball is slow. In fact, for the first time since MLB was founded 146 years ago, the league instituted a pitch clock to speed up the games. To change perceptions of the game, the San Francisco Giants […]
For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to make your home more secure. While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange […]
Heinz Tattoo Ink is a tattoo pigment made with the same care for ingredients that Heinz uses to make ketchup. Brand worked with Brazilian creative agency, SOKO, and top Brazilian tattoo ink manufacturer, Electric Ink, in the development of a Heinz red pigment as part of a brand love campaign. Heinz announced today that they are […]
VSA Partners helped launch Lux’s new website as part of a brand awareness campaign for the company Lux Capital, the revolutionary venture capital firm known for its uncanny ability to identify and fund successful innovators in the science and tech space, believes in the power of brand. That’s why it’s invested in a new brand […]
Global socially-led creative agency We Are Social has released Think Forward: Sports Edition, a report covering emergent trends in digital sports culture. The agency has delved into the trends shaping sports marketing right now, helping sports brands, sponsors and rights holders address arguably the biggest crisis facing sport – why the next generations are switching […]
Farrow & Ball, the iconic British paint brand, is launching its new Dead Flat® finish with a campaign by creative agency BMB. This premium, multi-surface paint offers an incredibly matt look with impressive durability, enabling customers to ‘colour drench’ their walls, woodwork, ceilings and metalwork with beautiful, uninterrupted colour. Collaborating with acclaimed director/photographer Dan Tobin […]
Leading games company, Asmodee UK, has teamed up with word-of-mouth marketing agency, Come Round, to launch a nationwide house party marketing campaign aimed at reaching out to hard-to-reach casual board gamers. The campaign, which took place throughout March, was a resounding success, generating a significant buzz across social media platforms and at retail. 500 strategically […]
Creative production company Builders Club along with Hyundai and Innocean launch a campaign film for ReStyle by Jeremy Scott, where the fashion designer upcycled scrap car materials. London and New York based creative production company, Builders Club and Hyundai release a campaign video for the 4th year of Re:Style, this time in collaboration with fashion […]
Created by DAVID Miami, the activation at São Paulo’s international airport is part of the brand’s new global ” Masterpiece” campaign; consumers will have the chance to interact with the iconic art piece “Girl with a Pearl Earring”, by Vermeer This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into […]
One hundred years ago, between 1922 and 1927, Aloha Wanderwell became the first woman to drive around the world on a journey that took her through 43 countries. Partially sponsored by Ford Motor Company, she did it all in a Ford Model T – the car that put the world on wheels. Aloha Wanderwell became […]