Copperplate engraved GIFs engage a new generation of collectors for Switzerland’s leading antiquarian book fair. Antique books, antique prints – and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland’s premier event for traders and collecters of rare antiquarian books and prints. And as it’s audience grows older, the fair’s visitor […]
TMW Unlimited’s Head of Data & Insight will take over from Asad Shayhk Pride in London, the LGBT+ festival, has appointed Tim Noblett as Director of Marketing. He takes over the pro bono position from Asad Shaykh, who will now be Group Strategy Director. Noblett, who is also Head of Data & Insight for the integrated […]
Italy’s demographic crisis prompts baby food brand Plasmon to lobby for organisational and government reform for families Italy’s birth rate has declined every year since 2008 and in 2022 it fell below the 400,000 threshold: a drop of over 25% when compared with births in 2011 (546,607). As the third oldest country in the world, […]
Life isn’t without struggles, we know that. That’s why Popeyes Singapore and Happiness Saigon are launching the Chicken Hotline. A toll-free number you can call to vent about your struggles and receive a free 6 piece Buttermilk Chicken Nuggets – so you can enjoy some *piece* of mind. Popeyes, the authority on fried chicken, is […]
“The Sorry-I-Forgot-About-Vday Trip”, a campaign developed with FRED & FARID New York Love is in the air, but what happens when one partner forgets Valentine’s Day? La Compagnie, 100% Smart Business Class airline offering all-business class flights from Newark (EWR), to Paris, and the iconic Parisian pâtisserie and macaron-making experts at Ladurée, have partnered to […]
Ernest Jones has launched their Valentine’s Collection in a multi-channel campaign that see’s the brand debuting content and inspiration on Pinterest for the first time. Leading high street jeweller, Ernest Jones, has launched a new multi-channel campaign in the run up to Valentine’s Day to showcase their range of “Gifts For Every Love Story”. With […]
SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
FIAT UK and Saatchi & Saatchi London, UK agency of record for automotive giants Stellantis’s Fiat, Abarth and Jeep brands, have launched new UK work for the all-electric, Fiat New (500)RED collaboration, ‘LOOKS GOOD. DOES GOOD.’ The campaign, which launched across OOH, BVOD, digital and social, builds on a creative concept by Leo Burnett Italia […]
During the month of Valentine’s Day, the brand wanted to stir the waters of romance with a breakup-proof hoodie. A unique piece that brings a lawyer-written reimbursement policy on its label. Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it’s more than natural that […]
For the launch of McDonald’s Sweden’s new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald’s Sweden converted DOOH billboards into digital […]