Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB. ‘The Uncreative Agency’ is […]
Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]
Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions. In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency […]
When Therapy Notebooks launched in 2020, it was one of the first brands of its kind – partnering with clinicians, researchers and therapists to translate evidence-based mental health tools into guided notebooks for your everyday — covering topics like anxiety, depression, sleep and more. Since then, it has sold more than 140,000 copies of The […]
War in Ukraine, energy crisis, inflation, recession – just a year ago, we could not have imagined anything like this. Coping with the speed at which everything is changing, makes for the most significant economic challenge of our time. At the same time, speed is a crucial success factor now and in the near future. […]
Homethings – the most innovative challenger brand in Home Care – today reveals its plans for a brand-new look across its retail product packaging. Executed in partnership with Belief Machines, the refresh aims to educate consumers and land simple benefit-led messaging. The bright and bold creative speaks directly to eco-active shoppers looking to make sustainable choices […]
Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at […]
Heathrow Airport is launching a new campaign to highlight the range of destinations that are accessible directly from the airport during peak ski season this winter. It’s part of a new campaign, kicking off with skiing, that shows the range of destinations you can fly to from Heathrow. The latest work from creative agency St. […]
When Bal Harbour Village needed a new online identity that reached both tourist and resident communities alike, they turned to the creative advertising agency Fuseideas. Elegantly located at the Northern tip of Miami-Dade County, Bal Harbour Village needed two separate websites that deliver the most important information to its respective audiences, while also telling the […]
Conductor Productions has debuted its Diet Season 2023 creative developed for Nutrisystem®, a division of Wellful, Inc. and a leading provider of health and wellness and weight management solutions, according to Co-Owner Noah Lydiard. The new creative can be viewed here. Conductor has been working with Nutrisystem since 2021. Lydiard expands on the latest assignment, […]