After several years of successful collaboration, creative agency SpecialGuest of New York and Espadaysantacruz Studio of Madrid, have partnered to launch SpecialGuestX (SGX), the creative agency specializes in imagining new narratives with data, automation and artificial intelligence. SGX combines the creative thinking of SpecialGuest with the technology capabilities of Espadaysantacruz. The agency’s slogan is “What […]
Seeking a fun and clever way to play off holiday tropes and traditions, Merrell‘s in-house team collaborated with multi-faceted global production company 1stAveMachine to create a festive campaign with scenes centered on Merrell shoes. Two 15-second videos are running socially on Snapchat, Pinterest, TikTok, Meta and YouTube, featuring Merrellville, population 2,500. In “Sledding,” viewers see […]
The deals finder FOOTY.COM, which helps football fans save money on everything from kits and boots to clothing, trainers, and equipment, has secured a £400,000 investment to further the business’ plans for growth. With the cost-of-living crisis making it more expensive to play football and follow a team, FOOTY.COM finds the best deals in one convenient place to make it […]
Independent full-service destination experts 62ABOVE is named Agency of Record for Visit Carlsbad, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account had no previous agency and billings were not disclosed. 62ABOVE’s first assignment was to rebrand the destination, including brand platform, logo, and overall look and feel. From there the agency created […]
Christmas is coming closer. The festive season is celebrated by people in the most diverse ways…or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to “Last Christmas” around the clock as early as October and enjoy the first Christmas gingerbread, or […]
• Hyper-real, 4.3-metre-tall sculpture depicting homelessness unveiled today by charity Crisis at Kings Cross station • Sculpture by artist Sophie de Oliveria Barata, working with Creative Giants and adam&eveDDB, uses AI face mapping technology to combine facial features of seventeen real people who have experienced homelessness • Christmas fundraising campaign highlights that homelessness can’t be […]
At Beatgrid, an adtech startup focusing on cross-media measurement, we have spent thousands of hours working on campaigns globally to build a product that drives forward into the cookieless world, with trusted, understandable advertising data. Consumer viewing patterns are changing, the rise of streaming has made it easier for the viewer to decide what, when, […]
Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five. The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]
It’s only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it’s also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning […]
