‘One Heck of a Flavour’ offers a sizzling sonic that sausage-lovers won’t forget
Sonic branding agency DLMDD has created a sizzling new sonic identity for Heck, the UK’s favourite sausage brand, producing a tasty tune that gets to the meat of the brand. ‘One Heck of a Flavour’ reflects Heck’s “rural lifestyle meets urban attitude” ethos, offering a catchy, quirky and energetic sound to appeal to its broad customer base. […]
BMW China x Interone: 17 years & more to come
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital […]
Vivaldi, the leading independent global business and brand transformation firm has announced the appointment of Michael Monheim as Partner, Media & Entertainment. Michael’s role will involve working with the consultancy’s existing roster of companies and growing its portfolio in the media & entertainment space on brand, business growth and transformation. Formerly the Vice President of […]
St Luke’s has won the recent pitch held by Heathrow to fulfil the role of Lead Strategic Creative Agency. The final stage of the tender process involved four agencies and was supported by The Observatory International. St Luke’s will work across multiple areas of Heathrow: from Brand and Travel to Product & Services marketing, to help drive […]
Sonic logo created by world-leading composer Guy Farley to embody the Cadbury brand in sound
DLMDD, the specialist sonic branding agency, has produced the new sonic logo for Cadbury, to emblemise the brand and its iconic line ‘There’s a Glass and a Half in Everyone.’ DLMDD worked with composer Guy Farley who wrote the new audio logo for Cadbury on a one of a kind 1895 Steinway piano. Farley is […]
Dettol’s new campaign ‘Let Life Flow’ created by McCann London gives consumers the confidence and satisfaction of a job well done, in a relatable and engaging way. ‘Let Life Flow’ aims to represent the natural chaos of home life, with sound design acting as the focal point of the story, informing how and what was […]
Platform centers on “flipping” the perception of volatility – recognizing opportunities it creates rather than focusing on challenges
Crowe LLP, a leading public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog, the world’s leader in “Movement […]
In an unusual move for a creative advertising agency, Arcana Academy has introduced Vitabots, a children’s vitamin brand, according to Executive Creative Director and Co-Founder of the agency, Shane Hutton. Hutton explains, “We have regular ‘What’s Your Best Idea?’ meetings at the agency. Doesn’t matter if the idea is related to advertising or not. If […]
Most of the best ideas seem to work naturally, even if they don’t fit the conventional mould. And often precisely because of that. A bit of intuition, trusting your instinct, taking a sideways look at the brief – it can be the same with people too. At StormBrands, we’re a fiercely independent creative agency and […]
Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin […]