The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]
Adrian Botan is Global Executive Creative Director at McCann Worldgroup. Before that, he was Creative Director at McCann Erickson Romania, which was named one of the top 50 creative agencies in 2007 by the Gunn Report. In 2011, his agency became the first to bring a Cannes Grand Prix to Central and Eastern Europe. In […]
American Airlines has named MDC Partners’ CP&B and WPP’s MediaCom its new global agencies after a review. The account has been with Interpublic’s McCann Worldgroup and TM for more than two decades, though the brand had been working with predecessor agencies of TM since the early ’80s. McCann had subsidiary Martin Agency pitch the creative […]
McCann Worldgroup and AllofUs have jointly announced that AllofUs, the UK interaction design and user-experience studio acquired in 2011, has been sold back to its principals. Terms of the transaction were not disclosed. “McCann and AllofUs have enjoyed a terrific partnership over the last four years,” said Mark Lund, CEO of McCann Worldgroup UK. “But […]