Virtual Reality has been a hot topic recently, especially at South by Southwest. Why is it especially important now? It is starting to be available to the average person and this has the potential to change the world of marketing. VR dominated the recently concluded SxSW, as a top topic of discussion, an award winning feature, and a […]
To celebrate the 11th anniversary of the McDonald’s and Hasbro partnership, 2016’s Monopoly Prize Choice players will have the chance to win over 55 million prizes, the largest pool of prizes McDonald’s has ever offered. McDonald’s Monopoly prizes will include millions of food and non-food prizes, with choice at the heart of every win. For example, […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/McDonalds-UK_Good-to-Know_Eggs_HD_MPEG_4.mp4[/KGVID] The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/McDonalds_JourneyToChristmas_PART2_90secCut20-360p_MPEG_4.mp4[/KGVID] Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/McDonaldsFestive_The-Journey-to-Christmas_MPEG_4.mp4[/KGVID] McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other […]
McDonald’s announced that the Board of Directors has appointed two new senior management positions to drive the company’s turnaround efforts. Effective Oct. 1, David Fairhurst will assume the newly expanded role of corporate executive vice president, chief people officer. Fairhurst will oversee global human resources with additional responsibility for global training. He will report directly […]
McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]
McDonald’s has released an ad for its promotional summer menu, taking a light-hearted swipe at the traditional British summer weather. ‘Sun Party’, created by Leo Burnett, promotes the summer menu on offer for a limited period much like, it adds, the British summer itself.
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards. The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London. The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’shas been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this year. […]