A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]
Havas Media has just been awarded a global media account with the leading tire company Michelin. The business was won after a pitch earlier in 2017 and will move to them from incumbent being MEC in July. Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands and External Relations Michelin commented: “We are confident that Havas Media will help […]
Ebiquity, an independent marketing analytics specialists, has joined the Facebook Marketing Mix Modelling (MMM) Program. They will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix […]
Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]
MEC, a leading media agency, has promoted Kathryn Saxon to the newly created role of head of research, David Fletcher, MEC’s Chief Data Officer announced today. The appointment reflects the increasing need from clients for insights that help make direct strategies relevant for a world of ever increasing complexity. Saxon, previously MEC’s Research Group Consultant […]
OLIVER Group has opened an office in Istanbul as the latest move in its ambitious global expansion drive as it looks to push the in-house agency model regionally and globally. OLIVER Istanbul opens its doors with Migros, Turkey’s largest supermarket chain, as a founding client. The client list also includes global paper manufacturer Kipas Holding, […]
Once again, the disruption of sports media is paving the way to the changing face of cultural communications. On Tuesday night, West Ham United fans got over excited and ended up throwing bottles at the Manchester United team bus as it arrived at Upton Park. Idiotic and predictable, but not a huge news story. However, […]
Long gone are the days when film was purely seen as the reserve of large corporations with big budgets for television ads, as the gargantuan beast that is The Internet offers multiple platforms for businesses of any size to reach out and connect with targeted audiences via video. The medium of moving pictures is quickly […]
Shazam, the world’s most popular app for connecting artists and fans, announced the launch of Shazam for Brands. Shazam is known by consumers as the standard in music recognition, and will now unite brands with its global audience. The company is an ecosystem of hundreds of millions of global users, all of them making a […]
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom. The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking […]