Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]
JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video. The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR. The content […]
Buzzfeed has launched a News app in the UK, Australia and Canada that will use push notifications to alert users to breaking stories. The media group has doubled its efforts in recent years to stand up to national titles, as well as the likes of Vice, when it comes to driving its own news agenda […]
McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates. AI-CD β was developed through the Creative Genome […]
Virtual Reality has been a hot topic recently, especially at South by Southwest. Why is it especially important now? It is starting to be available to the average person and this has the potential to change the world of marketing. VR dominated the recently concluded SxSW, as a top topic of discussion, an award winning feature, and a […]
MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves from Arena Media. The brand is planning to run a campaign starting at Easter to coincide with the start […]
Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]
The iconic Mercedes-Benz E-Class has completed 20 years in India. It remains as revered now, as it was 20 years back and is still by far the highest selling luxury sedan in India. To celebrate 20 years of this Star in India, Mercedes-Benz launched an intriguing 360-degree brand campaign, ‘Wish Upon A Star’. Conceptualized by […]
International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry. But Marketing and Communication is our bread and butter so we have decided to feature a few women who we think are […]
Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]