HSBC UK are kicking off the New Year with a high-profile initiative that builds on the multi award-winning ‘We are not an Island’ campaign. This year the focus is on home and belonging, and champions the idea that everyone, no matter their background, has the right to feel at home in Britain. Created by Wunderman […]
Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro. In her new role, Winer will oversee […]
Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]
Starcom, the human experience company, has promoted Claire Kula to Managing Partner. In the position, Claire is responsible for leading client strategy across clients such as Lidl, AXA, Alcon and Novartis in the UK. She will continue to oversee a team of communication planners, as well as the broader team of product and activation specialists […]
PHD Sweden will act as the strategic lead for the Cloetta account, which initially covers five markets – Sweden, Finland, the Netherlands, Denmark and Norway. PHD has been appointed European media agency for all of Cloetta’s brands following a pitch that took place during the fall. The pitch has been operated from Cloetta’s head office […]
Zenith UK also announces new head of programmatic, Matthew Bushby
Today, Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service. Cummins also announces two additional promotions from within the agency. Richard Kirk, who joined Zenith UK as Managing Partner (Strategy & Data) earlier this year, has been […]
Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media Media inflation has exceeded adspend growth throughout the decade US-China trade war will offset the gains from sport and elections in 2020 In 2022 the UK will become the first market in the world where 70% of adspend is digital
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
Will Manage All Broadcast, Digital and Print Planning and Buying
TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand. Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September […]
Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection […]
Two British icons unite for exclusive launch of film trailer
In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]