The movement recently launched by www.heyupdatemyvoice.org invites the public to take an active part in the debate, by suggesting messages that virtual assistants can use to fight abuse.
Virtual assistants are increasingly present in people’s lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman’s name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called “I’d Blush If I Could,” […]
Global creative production studio The Mill reveals its new digital platform designed and built by Studio Output. The project shows how bespoke digital and motion design can evolve a brand’s story, without needing to change its core identity. A unified platform for a creative leader The Mill is a global production studio which has spent […]
Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency
Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency “We do not earn by selling a product, we earn by helping consumers make conscious decisions”. Steve Bezos, Amazon “Satisfying immediacy is often more important than loyalty” 2019 Think with Google Report BAD BANNER MANNERS New technologies are supposed to make life easier, right? Recent […]
Brand design agency Vault49 reveals a new logo and visual identity for nascent media brand So Satisfying, an IMGN Media brand, across its social channels.
So Satisfying creates original content and curates videos from an exclusive group of content partners. Their channel content is viral, entertaining and brain tingling. Vault49’s work is an example of how to capture a budding audience and define an emerging category. Sensorial experience So Satisfying, the world’s largest ASMR content provider, was launching a multi-platform […]
Today, 20th January 2020 marks the launch of the first 40 Over Forty, a platform where anyone can nominate colleagues and those they admire, to celebrate what they bring to the advertising, marketing and media industry because of their age, not despite it. 40 Over Forty aims to shine a much-needed spotlight on the talent surrounding us and to acknowledge men and women within a […]
The launch of the new SPIEGEL online is accompanied by a digital and classical brand campaign conceived by Serviceplan. SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a […]
HSBC UK are kicking off the New Year with a high-profile initiative that builds on the multi award-winning ‘We are not an Island’ campaign. This year the focus is on home and belonging, and champions the idea that everyone, no matter their background, has the right to feel at home in Britain. Created by Wunderman […]
Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro. In her new role, Winer will oversee […]
Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]
Starcom, the human experience company, has promoted Claire Kula to Managing Partner. In the position, Claire is responsible for leading client strategy across clients such as Lidl, AXA, Alcon and Novartis in the UK. She will continue to oversee a team of communication planners, as well as the broader team of product and activation specialists […]
