AXA launches ‘Sharing Makes Us Stronger’ campaign with Fallon London

AXA launches ‘Sharing Makes Us Stronger’ campaign with Fallon London

Creative agency Fallon London has teamed up with AXA to launch the thought-provoking ‘Sharing Makes Us Stronger’ campaign, aimed at empowering people to speak up about their mental health and build mental resilience. Fallon London was tasked with creating a campaign demonstrating AXA’s commitment to improving people’s lives while utilising the insurer’s access to high-profile […]

Rethink Mental Illness goes responsive online to meet increased demand for mental health info and support

Rethink Mental Illness goes responsive online to meet increased demand for mental health info and support

Rethink Mental Illness has unveiled its new website designed and built by digital agency Dam Digital. The fully responsive site is the first digital update the mental health charity has undertaken since 2011. After a dramatic rise in the public profile of mental health over recent years, an increased demand for information required the charity to build […]

Proximity Madrid and P&G highlight the very real problem of ‘mental load’ for women today

Proximity Madrid and P&G highlight the very real problem of ‘mental load’ for women today

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from ‘mental load’ compared to only 12% of men. This is reflected in the study carried out on P&G España’s Próxima […]

Zenith launches global culture initiative on Blue Monday

Zenith launches global culture initiative on Blue Monday

Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world are working together to bring happiness to their communities. On 21 January, Zenith is encouraging its more than 6,000 employees across […]

M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

What’s your diet? Wholesome, healthy, naughty, gluttonous? What’s your visual diet? Narcissistic, retouched, sexualised, addictive? We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, they […]

SANE creates powerful seasonal reminder of mental health issues

SANE creates powerful seasonal reminder of mental health issues

Mental health charity SANE has launched a Christmas campaign, using Christmas wrapping paper to remind people that Christmas is not “the happiest time of the year” for everyone.  The wrapping paper features traditional Christmas images of smiling Santas and Snowmen on the outside, but when the parcel is opened it reveals less happy versions of […]

Wavemaker Take Over 1Rebel in Support of Young Minds on World Mental Health Day

Wavemaker Take Over 1Rebel in Support of Young Minds on World Mental Health Day

Media, Content and Technology agency Wavemaker, are partnering with 12 media owners for a one-day takeover of 1Rebel Southbank, offering a schedule of exclusive classes for staff and showcasing their ongoing commitment to promoting the importance of mental health amongst young people. Media Owners including DMG, JC Decaux, Twitter, DCM, Blis, Outdoor Plus, Ocean, Hearst, […]