The latest report from Merkle B2B titled, “New Horizons: B2B CMO Guide to Navigating Complexity.” It is an extension of dentsu’s annual CMO survey, conducted by our research experts at B2B International, only this time we look at the B2B perspective. Generated from a survey of more than 900 CMOs, covering 12 countries and a wide array of […]
dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, […]
Michael Komasinski named President, Merkle Americas; Margaret Wagner named President, Merkle EMEA
Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the […]
New role ensures Dentsu Aegis Network’s tech, data, CRM and analytics capabilities are combined with digital transformation capabilities, to support clients on their customer experience transformation journeys
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has appointed Azlan Raj to the newly created role of chief marketing officer for the EMEA region. This new role has been designed to continually evolve Merkle’s leading digital and data capabilities across the region to drive customer experience transformation for […]
Newly created role supports growth platform by driving strategic value for clients and driving increased focus on our core technology partners
Dentsu Aegis Network has appointed Nick McCarthy to lead its Global Technology Alliances for the EMEA region. Established to bring all Dentsu Aegis Network’s (DAN) technology expertise together, the new team will facilitate the creation of more integrated and scaled opportunities for clients, helping them deliver a total customer experience across all the interactions a […]
Niyi Duro-Emanuel appointed to help clients bring adtech, martech and data capabilities together
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver […]
A shared vision and a data-driven, audience-first strategy wins global recruitment business
Merkle a leading technology-enabled, data-driven performance marketing agency, has been selected as specialist global recruitment company, PageGroup’s, global media partner. The appointment follows a competitive six-month pitch process, designed to consolidate PageGroup’s global media account into one agency. Merkle’s remit is to build and activate a global media strategy to support incremental growth and increase […]
London North Eastern Railway (LNER) has confirmed the appointment of M&C Saatchi and Merkle to provide creative, digital and data-led marketing services over the next three years. M&C Saatchi was chosen due to its commitment to delivering best in class, inspirational and transformational marketing services across a range of channels. They will lead on LNER’s […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Peter Randazzo global chief technology officer. In this role, he will report to John Lee, Merkle’s chief product and data officer. In an effort to optimize strategic synergies and operational efficiencies, Merkle is expanding the remit of its Enterprise Solutions Group to include the product […]
Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency. Filter’s deep expertise and executional horsepower add significant capability and scale, […]