Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]

EE launches new digital billboards to help Manchester Stay Connected at Night

<strong>EE launches new digital billboards to help Manchester <em>Stay Connected at Night</em></strong>

EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to offer dynamic, technology-enabled routes home. The EE campaign by Saatchi & Saatchi London, which won first prize in the brand category of Ocean Outdoor’s Digital Creative Competition 2022, uses Ocean’s out of home (OOH) technology in Manchester […]

SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN

<strong>SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN</strong>

SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]

A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps

A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]

Saatchi & Saatchi unveil fresh visual world for EE’s Value For Money and Full Fibre Broadband initiatives

Saatchi & Saatchi unveil fresh visual world for EE’s Value For Money and Full Fibre Broadband initiatives

Saatchi & Saatchi UK has unveiled a fresh visual campaign for EE to highlight its new Value for Money and Full Fibre Broadband initiatives, giving customers ‘that new phone feeling’ for longer.  Running across OOH, print, digital and social channels and alongside complementary TV advert No Way Out starring Kevin Bacon, the design work is […]

Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada

Apex Mobile Media will act as a reseller partner, representing Adverty's ground-breaking in-game ad formats across the Canadian market.

Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada

Adverty AB today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless […]

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]

Opera GX teams up with TikTok for the #GamingForAll Challenge feat. BlindWarriorSven, challenging gamers to defy their limitations

In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.

Opera GX teams up with TikTok for the #GamingForAll Challenge feat. BlindWarriorSven, challenging gamers to defy their limitations

Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”,  is on a mission to enable all users to pursue their passion […]