Drowsy driving causes more than 100,000 car crashes each year. To help curb the numbers and help travellers get to their destination safely, Thai coffee shop chain Café Amazon—with the help of creative agency BBDO Proximity Thailand—has created an app that helps wake up sleepy drivers. With the use of eye- and face-tracking technology, the […]
Popular mobile game Angry Birds has received a “magical” update that includes some new gameplay mechanics involving magic portals. As part of this new release, Angry Birds makers Rovio have teamed up with Simon Pierro, better known as the ‘iPad Magician’, to create a ‘magic’ video. The video features some ingenuity from Pierro, who performs […]
Consultancy Huge has created the new online home for American weekly news magazine Newsweek, which ceased its print publication at the end of last year and merged with online publication The Daily Beast. Huge was appointed to the work last November and, according to associate creative director Megan Man, was asked to define ‘what should […]
Windows Phone News, the online magazine, is now live. Windows Phone News is the first magazine devoted to Windows mobile phones and the tablets, laptops and PCs that implement Microsoft Windows and its Metro user interface. Windows Phone News carries up-to-the-minute news, reviews and interviews on Windows mobile phones, apps and services, and the Windows […]
Nissan created a unique self-healing paint that aims to make cars absolutely unscratchable. To convey how cool the technology is, the car company joined up with TBWA/G1 Paris, OMD Europe, and Dan Paris, to make a surprising iPad ad that teaches unsuspecting consumers how cool and unexpected the feature is. Users came across a seemingly […]
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]
Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]
Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]
SHOP SCAN SAVE, the UK’s first free smartphone-based savings club, is changing the way retailers, brands and consumers support and engage with one another. Since the start of 2013, SHOP SCAN SAVE has become increasingly popular, leaping from 35,000 to 70,000 members who are actively saving via the app. In March alone more than 2,500 […]
Apptitude Media is proud to announce the launch of Apptitude Studio, the creative services arm of its award-winning digital publishing business. The new service will help clients bring their print and online content to life as immersive tablet and smartphone apps. Apptitude Media was established by a team that has worked together for many years, […]