SKIN-CARE brand Nivea has created a solar-powered mobile phone charger. The bizarre move from the folks at Nivea was made to ensure people read its sunscreen ad – its solar-powered sunscreen ad. The company took out a full-page ad in a Brazilian magazine and decked it out with solar panels and a charging port you […]
Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]
Drowsy driving causes more than 100,000 car crashes each year. To help curb the numbers and help travellers get to their destination safely, Thai coffee shop chain Café Amazon—with the help of creative agency BBDO Proximity Thailand—has created an app that helps wake up sleepy drivers. With the use of eye- and face-tracking technology, the […]
Popular mobile game Angry Birds has received a “magical” update that includes some new gameplay mechanics involving magic portals. As part of this new release, Angry Birds makers Rovio have teamed up with Simon Pierro, better known as the ‘iPad Magician’, to create a ‘magic’ video. The video features some ingenuity from Pierro, who performs […]
Consultancy Huge has created the new online home for American weekly news magazine Newsweek, which ceased its print publication at the end of last year and merged with online publication The Daily Beast. Huge was appointed to the work last November and, according to associate creative director Megan Man, was asked to define ‘what should […]
Windows Phone News, the online magazine, is now live. Windows Phone News is the first magazine devoted to Windows mobile phones and the tablets, laptops and PCs that implement Microsoft Windows and its Metro user interface. Windows Phone News carries up-to-the-minute news, reviews and interviews on Windows mobile phones, apps and services, and the Windows […]
Nissan created a unique self-healing paint that aims to make cars absolutely unscratchable. To convey how cool the technology is, the car company joined up with TBWA/G1 Paris, OMD Europe, and Dan Paris, to make a surprising iPad ad that teaches unsuspecting consumers how cool and unexpected the feature is. Users came across a seemingly […]
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]
Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]
Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]