Carphone Warehouse has created a Twitter campaign with Cake to promote the launch of the HTC One Vivid Blue, exclusive to the retailer. The #OnceInABlueMoon campaign, which launched earlier this week, looks to celebrate the unexpected and has so far seen tweets from Duncan James from Blue and Michael Flatley. The campaign asks fans to […]
HMV is revamping its online music strategy as it launches a new digital music store and smartphone app that aims to convince shoppers of the worth of owning music rather than streaming it as it continues its recovery after being bought out of administration earlier this year. The app, which is available for iPhone and […]
http://www.youtube.com/watch?v=uigLklMbyuc Jose Cuervo has furthered its international, multi-platform ‘Who’s In?’ campaign with the launch of the #PartyAnimals ‘Howl’ app. Built on the FourSquare API, Howl marks Jose Cuervo’s first foray into product design. The app uses in-app SMS functionality to allow users to create virtual ‘packs’ of friends and, once out for a night out, […]
LG has unveiled a witty Scandinavian ad campaign mocking Apple, HTC and Samsung smartphones. Created by M&C Saatchi, Stockholm to promote the new LG G2 smartphone, the mobile banner ads can recognize the brand of smartphone they appear on, and respond accordingly. HTC users receive a “Tired of charging your HTC One?” message, followed by […]
EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]
Tesco Mobile has unveiled the third stage of its #nojoke campaign, with five customers offered the chance to win a Samsung Galaxy S4 and contract… if they could persuade a friend to change to Tesco Mobile right then and there. Created by Jam, the #nojoke campaign combines social media, real time content creation and online […]
Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]
http://www.youtube.com/watch?v=fpV7KB7pwNc Samsung Mobile UK has launched a digital media campaign in collaboration with twelve generational influencers in a bid to demonstrate the potential of its Galaxy S4 Collection. Devised by Cheil UK, the ‘Over To You’ series has seen each collaborator use either a Galaxy S4 Mini, S4 Active, S4 Zoom or Galaxy Mega to […]
After noticing that the newly released iPhone 5C is similar to Crocs, Vienna-based ad agency PKP BBDO decided to have a little fun. The team created a parody of Apple’s original ad for the its latest product, that depicts the brightly-colored rubber shoes as phones “for the colorful”. Unfortunately, these ‘iCrocs’ can’t be bought from […]
http://www.youtube.com/watch?v=m4sTLfTKOGo Samsung has launched the first film in its ‘Design Your Life’ campaign for the Galaxy Gear and Note 3. The ad – ‘Sweet Dreams’ – was created by Leo Burnett LA and Chicago and features a woman making use of the gadgets to help her modernise her grandfather’s toyshop, ending with CGI technology delivering […]