Zoological Society of London (ZSL), the international conservation charity organisation that operates ZSL London Zoo and ZSL Whipsnade Zoo, has appointed UM as its new media strategy, planning and buying partner following a three-round competitive pitch. ZSL was looking for a strategic partner to plan and buy all media investment, offline and online . It […]
M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch. The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security. Commenting, Helena Morrissey, Head of Personal Investing at LGIM said: “We are […]
Following a comprehensive review, Sky announces that MediaCom has been reappointed as Sky’s media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain. The new contract will build on Sky and MediaCom’s existing relationship by bringing the best […]
Tata Trusts appoints Rediffusion Y&R as its strategic advisory and creative services agency. The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution. Since inception in 1892, Tata Trusts, India’s oldest philanthropy, has played a pioneering role in bringing about an enduring […]
Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion labels, has selected MediaCom North to be its media partner. This partnership covers both online and offline media planning and buying for Pentland’s global portfolio of brands, including Speedo, Berghaus, Ellesse and many more. Its products are available across 190 countries […]
Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. Leo Burnett defeated four agencies to win the business. The review was handled in-house. The incumbent agency was Lucky Generals, who were not part of the pitch process. The agency has been briefed to create an over-arching […]
British Basketball has appointed leading independent brand, marketing and digital agency, Mr B & Friends, to create a new brand identity for the organisation as it targets additional funding. Basketball is the second most popular team sport for children aged 11 to 15. Forming part of the sports curriculum in most mainstream schools and requiring […]
Creative agency Space announced that it has been appointed to work with skincare company NIVEA, promoting its activation with Cancer Research UK’s Race for Life and Pretty Muddy events in 2018. NIVEA has a longstanding relationship with the cancer charity through its sun cream brands, having first partnered in 2012 with the aim of raising […]
Utilita, a leading supplier of prepayment gas and electricity in the UK, has commissioned DotLabel to reinvent their internal communications tool, to enable online staff collaboration, communication and knowledge sharing. The energy supplier focuses on the needs of the PAYG energy market and has been installing Pay As You Go smart meters for over 10 […]
Cleveland-based independent agency, Marcus Thomas, announced that it has been named agency of record for Masco Cabinetry’s KraftMaid brand, effective immediately. Following a comprehensive selection process, Marcus Thomas will assume AOR duties for KraftMaid, providing brand consulting, creative services, public relations, media, digital and social marketing support. Work is scheduled to begin immediately. This win […]