The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]
BetStars has named Crispin Porter + Bogusky (CP+B) as its lead strategy and creative agency following the sportbook’s launch. BetStars is the first dedicated sportsbook offering from Amaya Inc., the parent company of PokerStars. The win followed a three-way pitch, with DDB in Sweden understood to be among the agencies that pitched. CP+B declined to […]
BMW has appointed FCB Inferno to create its global xDrive campaign for the next winter season in 2016/2017. The global integrated campaign will run across a number of key markets and feature a completely through-the-line campaign from TVC, digital, retailer, CRM and social etc. FCB Inferno has worked with BMW since winning the UK account […]
Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms. Telegraph Hill was selected as the agency for the Sky Store account after a competitive pitch. Their work for Sky Store started in November 2015 and continues through […]
Bose, the high-end audio equipment manufacturer, has appointed Grey London to its global creative business as it seeks to recover share from Beats By Dre. The agency is understood to have beat off competition from fellow WPP agency J Walter Thompson, the Omnicom network BBDO, Publicis Groupe’s Saatchi & Saatchi and the independent shop VCCP […]
Cheil India announced its appointment as Digital Agency on Record for Jet Airways. As Jet Airways’ Digital Agency, Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development. Commenting on the win, Gaurang Shetty, Sr. VP, Commercial, Jet Airways said: “Digital and social media led […]
Heineken has picked Amsterdam-based agency We Are Pi as its leads ad agency for its Desperados brand. The agency’s remit with the tequila-flavoured beer is global and effective immediately. It follows a competitive pitch after Heineken parted company with previous incumbent Weiden & Kennedy earlier in 2015. The split was by mutual consent, Heineken said. […]
Strengthening its growth and diversifying its reach across sectors, Cheil India, India’s Top 5 advertising and marketing communications agency, has been adding accounts at a rapid pace over the past few months. In addition to the Retail mandate it won recently, Cheil has been named as the Social Media Agency on record by . The […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/labello_gimme_competition_061015-1.mp4[/KGVID] Beiersdorf’s leading lip care brand brand, Labello, has appointed Stack to handle its global digital account. The agency were briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: “too good not to share.” The campaign comprises of a series […]
American Airlines has named MDC Partners’ CP&B and WPP’s MediaCom its new global agencies after a review. The account has been with Interpublic’s McCann Worldgroup and TM for more than two decades, though the brand had been working with predecessor agencies of TM since the early ’80s. McCann had subsidiary Martin Agency pitch the creative […]