Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

‘Flirt with your city’ says TOI’s new campaign for its metro supplements

‘Flirt with your city’ says TOI’s new campaign for its metro supplements

The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life […]

How DDB and BBVA Bank took Colombia’s breath away

How DDB and BBVA Bank took Colombia’s breath away

On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA bank, dived 84 meters into the sea to establish the new world record for apnea, a sport scarcely heard of and rarely practiced in the country. During her incredible underwater achievement, she successfully held her breath for 2 minutes and 45 seconds. In […]

A New Day For Print Newspapers?

A New Day For Print Newspapers?

Take a look at the sales figures of any national newspaper and it doesn’t look good. What you see could be described as a steady decline to oblivion, what some would call the death of print. So, what better time to launch a new daily national newspaper? The New Day is not only politically neutral […]

2016 to be the year global mobile advertising overtakes newspapers

2016 to be the year global mobile advertising overtakes newspapers

Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]

The Times celebrates its best scoops in its 230-year history with new campaign

The Times celebrates its best scoops in its 230-year history with new campaign

News UK is resurrecting iconic stories from The Times’ 230-year history as part of a campaign designed to reinforce the value of the newspaper’s journalism. The three-month campaign, created by WPP’s Team News through Wunderman UK, targets current trialists of The Times and The Sunday Times, and is intended to improve retention rates by showcasing […]

The GuardianWitness: Citizen Journalists App

Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]