The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat. Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
On January 29, whilst the British Parliament once again votes on the government’s Brexit deal, The Economist, a leading source of analysis on international business and world affairs, will take to Westminster’s most famous roundabout in a van displaying the message: ‘Tired of going round in circles?’ The side of the vehicle hosts the question […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]
Dayuse.com, the global leader in daytime hotel bookings, announces today that it unveiled an advertising campaign across 500 black cabs in London in a move designed to educate consumers about the opportunity to book a hotel room for a few hours during the day at a discounted rate. The out-of-home (OOH) ad campaign is running across […]
On Blue Monday, dubbed “the most depressing day of the year”, Help for Heroes is illuminating London landmarks to shed light on the stigma preventing veterans from accessing the support they need for mental health issues. At the centre of this new campaign created by McCann London and McCann Enterprise and Help For Heroes is […]
A major report into commuters’ spending habits, conducted by leading Out-of-Home (OOH) media agency Kinetic and OOH media owner Exterion Media, in partnership with the Centre for Business and Economics Research (Cebr), has revealed that the value of commuter commerce to the UK economy is £22.8 billion per year. In total, this amounts to 14% […]
Limited Space, market leaders in retail and lifestyle destination media, has hired Matt Carroll as Commercial Director to bolster their senior leadership team. In the newly created role, Matt will be responsible for the relationships with all of Limited Space’s retail and commercial partners as well as being integral to shaping the commercial future of […]