Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]
New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch in 2019. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]
Beirersdorf and AKQA announce the out-of-home and social campaign ‘Find your moment to Reset’ for the new Extreme range for Sweden’s best-selling shower gel brand Dubbeldusch. To launch the new Extreme range, Beiersdorf partnered with AKQA Gothenburg and New Land for production to create a stunning spot that captures the mental struggle faced daily […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
On Armistice Day, Truant wanted to connect young people with the realities of war by reimagining original letters from the trenches as text messages. Real diary entries from soldiers that fought in the trenches in the First World War were turned into SMS messages for the Texts from the Trenches project. These will be displayed […]
VCCP Media has negotiated a special campaign with outdoor media owners to mark the two-minute silence on Remembrance Sunday on 11th November. This year Remembrance Sunday falls on the centenary of the end of the First World War. For the first time ever, VCCP Media has arranged for c.100 digital sites across England to feature […]
The Unlimited Group is working with Westminster Council to create a thought-provoking commemoration for the Armistice centenary. Taking place on Friday 9th November, the experience will draw Piccadilly Circus into an unsettlingly simple world of sound and light, in a film created by TMW Unlimited. Between 6pm and 7pm on Friday evening, the, fast-moving, colourful lights at […]
10 volunteers from McCann Worldgroup UK agencies are about to set their automatic email response to “Out of Office for Good”, as they embark on the experience of a lifetime – to empower the next generation of young leaders in Costa Rica and Nicaragua. The leading agency network is collaborating with Raleigh International, the Youth-led […]
Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]
On November 3, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of […]