Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]
Twenty-four years after its famous “Hello Boys.” billboard captured the world’s attention, Wonderbra returns to spectacular out-of-home (OOH) with a modern twist on its original iconic campaign. Exclusive to Ocean’s premium OOH locations across five cities, “Hello Me!” breaks across more than 10 screens in Manchester, Birmingham, Glasgow and London for two weeks from Monday, […]
Colourful animation is used to eye-catching effect in a new series of social assets and out of home created for Genius Gluten Free by TMW Unlimited. The work, part of Genius’ ongoing ‘What’s Your Gut Feeling’? strategy features the inside of a stomach in which the discomfort of eating gluten is strikingly brought to […]
Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very.co.uk for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers. Devised by Posterscope, the out of home and […]
The Economist, a leading source of analysis on international business and world affairs, unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet†the activation, brought to life by global brand experience agency Sense, comprises an art installation of […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]
Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. […]
Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]
New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch in 2019. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]
Beirersdorf and AKQA announce the out-of-home and social campaign ‘Find your moment to Reset’ for the new Extreme range for Sweden’s best-selling shower gel brand Dubbeldusch. To launch the new Extreme range, Beiersdorf partnered with AKQA Gothenburg and New Land for production to create a stunning spot that captures the mental struggle faced daily […]