LIDA launches EMEA-wide brand campaign for Invesco

LIDA launches EMEA-wide brand campaign for Invesco

LIDA has launched a brand campaign that brings to life the Invesco exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times. Collaborating with renowned illustrator, Noma Bar, the campaign features visuals that reveal a second illustration in the negative space. The campaign is aimed at Independent […]

New SunLife funeral campaign lifts the lid on the final taboo: ‘the F word’

New SunLife funeral campaign lifts the lid on the final taboo: ‘the F word’

SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]

Children with Cancer UK launch social video “Ring the Bell” featuring interactive donation billboard

Children with Cancer UK launch social video “Ring the Bell” featuring interactive donation billboard

 Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile […]

Eye cancer charity launches ‘Uninvisible Friend’ campaign on World Sight Day

Eye cancer charity launches ‘Uninvisible Friend’ campaign on World Sight Day

The Childhood Eye Cancer Trust (CHECT) has launched a multichannel campaign – featuring character ‘Dot, The Uninvisible Friend’ – to raise awareness of retinoblastoma (Rb), a relatively unknown, rare and aggressive eye cancer that affects babies and children. The campaign aims to educate parents about the disease and its symptoms by making the ‘invisible visible’. […]

WRG designs pop-up luxury retreat for Selfridges revamped Beauty Hall

WRG designs pop-up luxury retreat for Selfridges revamped Beauty Hall

Live experiences agency WRG, a division of The Creative Engagement Group, has put together a luxury pop-up installation to celebrate the opening of the newly refurbished Selfridges Beauty Hall in Manchester’s Trafford Centre. For five days, from 10th to 14th October, The Social Studio will provide a bijou venue for events, workshops, and meet-and-greets. It […]

Tumblr launches ‘Seen’ a unique AR art exhibition tackling mental health perceptions

Tumblr launches ‘Seen’ a unique AR art exhibition tackling mental health perceptions

Tumblr, a creative platform bringing together millions of people and communities from around the world, announced the launch of ‘Seen’, a brand new unique art exhibition exploring the hidden depths, complexities and perceptions of mental health. Partnering with Made of Millions, a grassroots mental health platform that uses art and technology to inspire advocacy, the […]

MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]

Schwarzkopf Professional creates immersive future hair experience at Salon International

Schwarzkopf Professional creates immersive future hair experience at Salon International

Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]

SOREL launches weather reactive DOOH campaign

SOREL launches weather reactive DOOH campaign

SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]

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