Fever-Tree, the award-winning all natural premium mixer company, has launched its first national integrated brand campaign, in time for the busy summer period in the UK. Launching on 19th June, the summer campaign leads with OOH for a two-week period and is then supported by geo-targeted digital content and an extensive summer events programme. The […]
HomeAway, ‘the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the “It’s Your Vacation, Why Share It?” campaign today to celebrate being a UEFA EURO 2016 national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home […]
Despite being the origin of Kamasutra, people in India are surprisingly shy to talk openly about sex thereby condoms. Only 5% purchase reflects the stigma attached as people are embarrassed to buy condoms. Moods being one of the largest selling condom brand in India, wanted to promote the use of condoms without making the consumer […]
Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]
Sky has launched a UK-wide digital out of home (DOOH) advertising campaign to support the launch of its new wireless home entertainment service Sky Q. The campaign will target commuters along popular routes with contextual messages that will be programmatically delivered. Using location and audience mapping data the ad campaign mirrors Sky Q’s message of […]
In an effort to promote its new ZPump 2.0 running shoes, Reebok created an outdoor ad that allowed pedestrians to win a free pair of shoes—provided they could run fast enough. Installed in Stockholm, Sweden, the outdoor ad by creative agency Animal, came equipped with a built-in tracker that could detect and measure the speed of […]
JCDecaux, the number one outdoor advertising company worldwide, announces the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of BBH’s Alex Matthews and Rick Burgess. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and […]
Powwownow, the free conference call service, has launched a comical new campaign encouraging businesses to focus on flexible working in the new year. The print and poster ads show people at work in the office, in a coffee shop or at home dressed in gym gear doing extraordinary stretches and looking eye-wateringly agile. The campaign, […]
M&C Saatchi Tel Aviv has launched a simple but innovative campaign for Israeli animal charity, Herzelia Loves Animals, using a billboard construction to demonstrate the caged lives that many cats and dogs are subject to. In Israel, many non-profit organizations care for tens of thousands of abandoned cats and dogs. However, the cages in which […]
Burberry has teamed up with DreamWorks Animation to create an interactive campaign on the Curve screen in Piccadilly Circus, London. Using 3D technology by Nova, the campaign features computer-generated versions of its heritage scarf that users will be able to personalise and play with. Up to five particpants at a time will be able to […]