Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]
Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season. The campaign showcases products from six advertisers including Coty, Estee Lauder, NARS, Philips, Very and ViFit, and is currently running nationwide across […]
Shopping centre media specialist Limited Space has unveiled the next location in the roll out of its giant-format digital network ‘Orbit’. The bespoke site, the thinnest double-sided LED screens installed in a retail environment in the UK, comprises two back-to-back screens produced by specialist LED designers and manufacturers infiLED®. Together, the screens offer advertisers 30m2 […]
American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]
Innovative advertising platform OfferMoments, has enhanced its management team with the appointment of several new directors to its board after receiving a significant wave of investment. As part of its future growth plans, which will see the company launching an innovative new Out-Of-Home (OOH) advertising product, OfferMoments has greatly expanded its board members to lead on its […]
Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its iconic MX-5 roadster – with a new Out of Home (OOH) campaign by creative agency Antidote. The campaign, to run in OOH large format UK-wide for two weeks from August 28, has been designed to emphasise the beauty […]
Clear Channel International (CCI), one of the world’s largest outdoor advertising companies, has partnered with the United Nations (UN), providing a wide variety of prime digital out-of-home (DOOH) advertising space across 16 markets worldwide for the UN’s global humanitarian #NotATarget campaign. The campaign ran from the 16 to 19th August, and aims to tackle the […]
As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]
Imperial War Museum (IWM) announced the launch of an outdoor, digital advertising campaign and live installation, to support the People Power: Fighting for Peace exhibition at IWM London. Created by creative agency DUKE, the campaign aims to promote the final weeks of the exhibition and highlights IWM’s ongoing role in exploring different perspectives on conflict […]
QDOT, the digital Out of Home ad tech firm, has made eight new hires and opened a new development hub in Uruguay as part of its continued growth strategy to deliver smart, scalable, connected, campaign management platforms for the global digital out of home advertising market. Technical director, Juan Pablo Russo, heads up the new […]