McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila

McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila

McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

On National Coming Out Day (October 11) in the Philippines, The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated with the LGBTQ+ community through the launch of its “My 2nd First Birthday” campaign.  The advocacy aims to celebrate the second time a person recognises his/her/their new gender identity in a bid to renew lives, […]

Nestlé NANKID Philippines Pays Tribute to People Behind Every Amazing Possible

Nestlé NANKID Philippines Pays Tribute to People Behind Every Amazing Possible

Nestlé NANKID pays tribute to parents around the world as they roll out their global relaunch campaign called “Amazing Possibles”. The campaign honors the role of every parent in making their children’s every possible happen.  In the Philippines, the brand took Filipino parents, doctors, and inspiring social impact leaders to the centerstage through The Museum […]

P&G Ariel Philippines launches the first-ever Laundry Musical with Broadway star Lea Salonga

P&G Ariel Philippines launches the first-ever Laundry Musical with Broadway star Lea Salonga

Every piece of clothing has a story, and just like one’s memories, each item should be shown importance by keeping them shining anew. Procter & Gamble’s Ariel Instashine, the world’s 1st powder detergent with power boosters, launched the first-ever Laundry Musical — “When I Shine With You,” starring globally acclaimed artist and Filipino icon, Lea […]

Safeguard Philippines takes a strong cultural stand on “Pabaon sa Buhay” Campaign

Safeguard Philippines takes a strong cultural stand on “Pabaon sa Buhay” Campaign

 Procter & Gamble (P&G)’s Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has recently launched a new campaign called “Pabaon Sa Buhay” (Protection for life)– reinforcing the brand’s belief that the lessons learnt at home have the ability to shape and protect a child for life. Created for P&G […]

Go-Jek announces Southeast Asia expansion with $500m investment

Go-Jek announces Southeast Asia expansion with $500m investment

After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]

Vicks launches powerful #TouchOfCare campaign in the Philippines

Vicks launches powerful #TouchOfCare campaign in the Philippines

Vicks, the Procter & Gamble-owned brand synonymous with family globally, has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand’s belief in the power of care. A single act of care not only has the capacity to transform lives, but can transcend social norms, definitions and stereotypes. Vicks believes that […]