Taking up the position of Chief Experience Officer (CXO) from 1 July 2021, Christian Waitzinger’s appointment strengthens the Plan.Net holding executive team. Waitzinger comes from Publicis Sapient, where he worked for around 20 years in various positions, most recently as Executive Creative Director and Head of Experience EMEA. In his new role, Waitzinger will define an overarching service and product portfolio in the conception and implementation of data-driven customer experiences, and thereby help to further promoting Plan.Net’s position as one of the leading integrated providers in customer experience management.
Plan.Net Group Hires Christian Waitzinger for Chief Experience Officer Role
Inaugural product launch campaign launches today in Germany with tagline “I am an Air Maker”.
Since the outbreak of the Covid-19 pandemic, the issue of clean air has taken on an increasingly important role in people’s consciousness and in the public debate. As a consequence, the demand for air purifiers has also risen; a good time, therefore, for Coway, South Korean market leader for air and water purifiers, to establish […]
With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]
Vienna celebrates “Love for everyone”. A very special wedding took place at Belvedere Castle: two world-famous AI women – Siri and Alexa – exchanged vows. The Viennese LGBTQ+ community celebrated the marriage of the language assistants in front of a crowded congregation which included Viennese LGBTQ+ celebrities Pandora Nox and Laksmi Wuggenig. Serviceplan Campaign and […]
The new fitness app Butterfly Coach is available from the App Store or the Google Play Store. The Plan.Net campaign succeeded in winning the account with their pitch, beating seven other agencies. Since then, they have been working on the concept for the product, the brand and their communication strategy for launching it for the […]
The acclaimed creative director is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg. Before moving to Plan.Net, Kutschinski was CCO Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy. Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is […]
Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]
‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.Net and hmmh are responsible for all communicative measures regarding the anniversary for “10 years of DeutschlandCard”. In partnership with hmmh and Plan.Net Content Marketing, Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign. The multi-partner loyalty […]
Mediaplus and Plan.Net in the Hamburg House of Communication Hamburg have secured the TV and digital media account of Herford-based Leineweber GmbH & Co. KG with their pitch. With an integrated team, the two agencies are taking charge of all traditional and digital media strategy and planning, as well as digital creation for the Brax […]
Ekornes Möbelvertriebs GmbH, a member of the Ekornes Group founded in 1934 in Sunnmøre in Norway, presides over a media budget that not only includes consultancy on strategic development of the Stressless brand in Germany, Austria, Switzerland and the Netherlands, but also media planning for TV, print, digital as well as targeted retailer communication in […]