On Wednesday 21st November, Creativebrief launched a new platform which digitises pitch process management for brands. Supplementing its ongoing person-to-person offering, Creativebrief’s reinvention of brand pitch management comes with expert online guidance, advice, alternative approaches and an unrivalled breadth of agency selection. The new platform will provide direction to brands seeking a fresher and more […]
Marie Claire UK, the premium fashion and beauty magazine brand published by TI Media, has launched a unique, first-in-class online fashion aggregator platform: Marie Claire Edit. Designed and built in house within TI Media, Marie Claire Edit brings to life the influential women behind Marie Claire fashion whilst providing brands with new native and social advertising […]
Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]
The Sri Lanka Tourism Promotion Bureau (SLTPB) announced a new brand identity, under the creative platform “So Sri Lanka”. Revealed at the World Travel Market trade show in London, the new brand platform “So Sri Lanka”, created by advertising agency J. Walter Thompson Sri Lanka and Landor Singapore, is grounded on the insight that Sri […]
Customer data platform specialist, Alchemetrics has launched a new office in Lithuania as part of its rapid expansion and modernisation plans. Based in the capital Vilnius, the investment bolsters existing capabilities, broadens the service offering and provides the platform for growth in the coming years through the creation of four teams including creative front end […]
Technology platform Pathfindr, announced the relocation of its office to The Glass House on King’s Lane. The office move began over summer and the new space is now fully operational. The company has always been based locally; having previously resided in parent company bigdog’s Norwich office, but due to recent expansion Pathfindr is now setting up […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build […]
Customer communications specialist Communisis Group has signed a partnership deal with digital communication and document security firm Striata to offer an end to end, omni-channel customer communication solution. The solution enabled by the partnership is designed primarily for regulated industries like Banking, Financial Services and Healthcare. It helps accelerate digital transformation by solving the ‘go-paperless’ […]
Customer data platform specialist, Alchemetrics has continued its run of senior appointments with the inclusion of Cyril Law to the management team. Law will take up the role of Chief Technology Officer to mastermind and oversee the complete modernisation of Alchemetrics’ customer data platform into the cloud. The wholly cloud-based platform will embody modern marketing […]