Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]

F/Nazca Saatchi & Saatchi promotes Radical Women exhibition at Pinacoteca

F/Nazca Saatchi & Saatchi promotes Radical Women exhibition at Pinacoteca

 To promote the celebrated exhibition Radical Women: Latin American Art, 1960-1985, F/Nazca Saatchi & Saatchi has released a campaign that shows the fight of female artists, precursors of experimental techniques, for space and recognition during one of the most troubled periods of Latin American history. According to Cecilia Fajardo-Hill, who alongside Andrea Giunta is […]

Dutch creative agency 180 Kingsday celebrates their 20th Anniversary

Dutch creative agency 180 Kingsday celebrates their 20th Anniversary

180 Kingsday – originally 180 Amsterdam, one of the godfathers of Amsterdam’s international advertising industry – celebrates two decades in the business. Celebrations kick off at Amsterdam’s Adnight festival on October 5, where 180 will open its doors to reflect on 20 years of big ideas, 180 Thinking and iconic campaigns by presenting a creative […]

Bupa Global announces sponsorship of Barbican Art Gallery’s new exhibition Modern Couples

Bupa Global announces sponsorship of Barbican Art Gallery’s new exhibition Modern Couples

 Bupa Global, the international health insurance arm of Bupa, announced its sponsorship of Barbican Art Gallery’s major new exhibition Modern Couples: Art, Intimacy and the Avant-garde. The exhibition will be Bupa Global’s first ever art-related sponsorship; reflecting Bupa’s wider corporate and social responsibility commitment to positively impact its customers, employees, wider society and environment. […]

Salesworxs Wins Egyptian Cotton Global Branding Project

Salesworxs Wins Egyptian Cotton Global Branding Project

Cheshire-based sales performance agency Salesworxs, have been awarded the brief to globally rebrand and relaunch Egyptian Cotton to consumers and trade. The company, based in Knutsford, will act as its retained global sales and marketing agency working with the Cotton Egypt Association (CEA), to position Egyptian Cotton as the most luxurious long-staple cotton in the […]

Jellyfish expands capabilities with The ASO Co acquisition

Jellyfish expands capabilities with The ASO Co acquisition

Digital agency Jellyfish is announcing its acquisition of The ASO Co, the fastest-growing App Store Optimisation agency in the world. Jellyfish has acquired 75% of the business with an agreement to acquire the remaining 25% at the end of a 21-month period. Founded only two years ago by James Bott, CEO and Thomas Twigg, COO, […]

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