Niamh Rogers, Sales and Marketing Coordinator at Product of the Year No two days are the same at the company known for putting FMCG brands and their products in the spotlight. From gathering entries to the next awards to exploring the bohemian delights of Camden, Niamh shares a sneak peek of what a day in […]
Coca Cola Company Marketing Director for Alcohol Ready to Drink, Ioanna Topali, opens the lid on her Product of the Year 2025 winner and tells the story of an iconic brand collaboration. A: Jack Daniel’s & Coca-Cola is a ready-to-drink canned cocktail launched in Great Britain in March 2023, inspired by the classic Jack & […]
Nostalgia drives almost three quarters of confectionery spend – new research You can’t beat a classic… In a new online survey carried out in June 2025 by Product of the Year, nostalgia (73%) was overwhelmingly voted in as the key trend motivating confectionery spend. Photo by Jana Ohajdova Confectionery products that have functionality, are plant-based or healthy were […]
Thomas Lock, Founder of Product of the Year 2025 winning brand, The British Crisp Co., talks innovation and why life’s better with a little ‘crunch’. Crisp packets are the poster child of the plastic pollution problem because they are notoriously unrecyclable. We felt compelled to help! What we’ve created is pretty special – the world’s […]
In the latest from the Spotlight series, Christina Bouzala, Keter’s Head of Marketing UK&I, reveals the brand’s ‘outside of the box’ thinking that led to a triumphant win in POY 25’s ‘Garden Lifestyle’ category… Tell us about your winning product and why it resonates with the consumer. Our marketing slogan ‘Looks Like Wood. Feels Like […]
With less than a week to go till the final deadline for entries, Product of the Year managing director, Helga Slater, takes us behind the scenes and reveals ‘what it takes’ to win one of the UK’s most coveted awards. In a sentence? We are the largest consumer-voted award for product innovators – a champion […]
3M EMEA Portfolio Leader, Sam Burras, breaks down the components of the award-winning product for Marcomm News and why influencers love it. 3M CLAW™ is born out of consumer insight. A common pain point when hanging heavy objects on plasterboard walls (a material used in lots of homes) is that it can be challenging to […]
In the latest of the Spotlight series, Reckitt senior brand manager, Charlie Lailey, introduces us to a world of fragrance, seasonal trends and finding innovation in the home. Tell us about your winning product and why it’s resonated so well with the consumer. Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray ticks a lot of […]
Product of The Year 2023 is now open for entry!
NOLO, VEGAN & ‘HIGH- STREET TO HOME’ LEAD THE PACK IN EMERGING TRENDS
And The Product Of The Year 2022 Awards Go To…