Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director. Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/11.SouthKorean-NorthKoreanTranslator.mp4[/KGVID] Cheil Worldwide signed an agreement this month with Samsung Medical Center and Korea Hana Foundation to launch ‘Soulmate’ project to help North Korean defectors regain their mental health. The project will officially launch in March. Last year, Cheil Worldwide launched a smartphone app called ‘South Korean – North Korean Translator’ to help […]
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]
Are you finding it difficult to reverse a trailer? Then you should check out this sensational video showing a driver reversing with a trailer at an outrageously high speed. Or at least, that’s what it looks like…. In fact, the Norwegian Volkswagen importer has created the video to raise awareness of its ‘Trailer Assist’ technology. […]
The creator of Blue Monday is in the Canary Islands replying to tweets from all over the world with the hashtag #BlueMonday. And bombarding social media with relevant and revitalising #STOPBlueMonday messages. Because January 18 is the saddest day of the year, the Canary Islands, in partnership with DEC BBDO, launches a social dayketing initiative without precedent. […]
Blippar, the image recognition and augmented reality app, has created a fitting tribute to David Bowie. It is encouraging Bowie fans to download the Blippar app to create a selfie of themselves as Ziggy Stardust. Users simply ‘blipp’ the iconic image of Bowie as Ziggy Stardust or the mural of Bowie in Brixton to add […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/30sec_BPA_HD_MASTER-MPEG-4_1920x1080_YouTube.mp4[/KGVID] The British Paralympic Association urged the British public to help ‘Supercharge ParalympicsGB’ and show their support for our athletes over the course of 2016 and beyond. Supercharge ParalympicsGB is the first time that the British Paralympic Association (BPA) has launched such a major public facing campaign to generate support and raise funds for […]
Kale juice, faddy diet plans and Lycra are all off the menu, as Kwik Fit have launched a new no-nonsense fitness class being trialled at a London car garage this January, in a campaign devised by creative agency Taylor Herring. A new fitness session has been in collaboration with Kwik Fit technicians and personal trainer […]