Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]
LG Chile has promoted the 82-inch Ultra HD TV by convincing unsuspecting job applicants that an asteroid has just hit earth. The stunt appeared in on YouTube earlier this week and has already gathered over two million views. The video shows the LG team setting up the TVs to appear like windows looking out into […]
To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike—together with Wieden + Kennedy Shanghai—put together a live ‘knitting session’ on a giant billboard. With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot—emphasizing the sock-like quality of the […]
In honor of International Bacon Day on August 31, car makers Ford have decided to celebrate their favorite meat—by offering new car buyers a chance to add a side of bacon to their purchase, if they desire it. To order a side of bacon with your new car, go to Ford’s dedicated microsite that allows […]
Subway has launched a Teddy Bear Hunt Facebook game with Google Street View urging people to #WinLikeJanet in order to promote its new limited-edition Mango Chicken Sub. Created by McCann, the #WinLikeJanet game is based on the character in the brand’s new TV ad, which sees Janet struggling to get a good deal all her […]
Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at Izmaiolovo Park, one of […]
Twitter has revealed its latest marketing tool Twitter Amplify which allows media companies to promote small video clips, for example sports highlights, which are accompanied by a brief video ad as a pre- or post-roll. Launch partners for Twitter Amplify include the likes of Clear Channel, New York Magazine, VEVO, Warner Music, and VICE, as […]
Popular mobile game Angry Birds has received a “magical” update that includes some new gameplay mechanics involving magic portals. As part of this new release, Angry Birds makers Rovio have teamed up with Simon Pierro, better known as the ‘iPad Magician’, to create a ‘magic’ video. The video features some ingenuity from Pierro, who performs […]
To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed. The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to […]
Before there were words, texts, tweets, we had body language. The Puma ‘Dance Dictionary’ is a new language of dance created to launch the new Puma Sync Fragrances. A form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves. At the heart of the Dance Dictionary is a […]