M&C Saatchi PR announced that it has rebranded as M&C Saatchi Public Relations. The change of name is part of an overall global brand refresh that has been carried out to more clearly define the agency’s vision, proposition and purpose. Global CEO Molly Aldridge commented: “In a confused and converging communications industry, we wanted to […]
Healthcare technology solutions provider Distec has appointed specialist technology PR agency Context to deliver a comprehensive public relations campaign, focusing on driving awareness of their offerings across the healthcare technology and business markets. Distec works with industry-leading global vendors to provide cutting-edge hardware and software solutions to customers, and have recently announced an exclusive partnership […]
National property consultancy Bruton Knowles has appointed Nottingham-based Eden Public Relations to deliver a refreshed PR and digital strategy across its 12 UK offices, with a specific focus on the business’s expertise in its core sectors. Having previously worked with a selection of regional PR agencies supporting each of its offices individually, recently appointed Managing […]
Tom Denbigh, Account Diretcor and Jo Tanner, Senior Project Manager at Netcel tell us how advanced digital technology is transforming the capabilities of charity brands: A CHALLENGED AND CROWDED MARKET We all admire the vital work that charities perform in the UK, but the charity sector has become crowded, with countless good causes vying for […]
Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its senior team with the appointment of a new client services director. Colin McNab, who has more than 25 years’ experience working with some of the UK’s largest digital marketing and design organisations, has been appointed to lead BIG’s client services strategy. In addition […]
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
Google has worked with R/GA London to launch Google Outside, a pilot scheme that brings search outdoors running across 160 sites in London providing information on local attractions, weather and travel information. Designed to help Londoners and tourists alike, the screens use the same Google Now technology which is used in smartphones to provide location-based, […]
Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
JWT Canada announced that it has been selected by Air Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying. “JWT demonstrated strong capabilities […]