After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their […]
August sees the launch of Snap LDN’s latest TV campaign for estate agent Purplebricks. The new work builds upon the highly successful ‘Commisery’ campaign, which has run since 2017, encouraging home-sellers to save themselves from the misery you feel when you’ve spent thousands on commission and got nothing more for your money. During this time […]
WRG, a division of The Creative Engagement Group (TCEG), has created a new campaign concept and toolkit for CitySuites, the luxury serviced apartments provider, which will guide the business’s communications across print, digital and activations throughout 2019. CitySuites, based in the heart of Manchester, is a new concept in the luxury serviced apartment market offering […]
With home-shopping season upon us, StreetEasy has officially debuted its latest ad campaign, “There’s Only One City.” The 2019 campaign features an array of still photography depicting real-life scenes familiar to New Yorkers, paired with copy that highlights how these relatable, everyday moments are unique to life in this epic city. To us New Yorkers, […]
SNAP LDN has created a new Purplebricks campaign, bringing ‘Commisery’ to life in operatic style. The new 60” TVC continues to highlight the misery of paying too much in commission, but in more dramatic style to previous ads in the long running campaign. We see dramatic slow-motion shots of people stuck in a thousand-yard stare; […]
Fold7 announced the launch of the next spot in the “When life moves, make your Rightmove” campaign. The campaign continues to focus on the dynamics of change in our lives – using relatable day-to-day experiences to inspire people to reassess their current home environments and consider whether their homes still match their needs and ambitions. This specific […]
Leading customer acquisition and engagement agency, STACK, released the second phase of its mini-blockbuster TV campaign for number one home buying company, WeBuyAnyHome – one of UK’s leading home selling company. The second film follows on from the earlier spinoff of sci-fi thriller Armageddon launched back in April, and pays homage to Francis Ford Coppola’s […]
me&dave has created an innovative language-led brand identity for Anco&co, a build-to-rent (BTR) development that has just launched in the heart of Manchester with the bold goal of shaking up the rental sector. Located in a popular up-and-coming neighbourhood – Ancoats – me&dave’s urban fly-poster campaign is inspired by protest placards. It also references Manchester’s […]
Foxtons and M&C Saatchi have announced the launch of Foxtons’ first ever major advertising campaign, with the campaign celebrating the sheer energy and drive that make this brand so famous. Using the slogan ‘Get Foxtons On It’ this integrated campaign will run across the capital on out-of-home, London buses and London Underground sites, as well […]
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the historic British site had been left dormant, so integrated branding agency me&dave was recruited to turn its fortunes around. me&dave was tasked with creating […]