DUREX Rails Against ‘Repressive’ Sexual Conventions With Sex Positive Brand Relaunch

-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-

DUREX Rails Against ‘Repressive’ Sexual Conventions  With Sex Positive Brand Relaunch

Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]

Ragged Edge reframes financial planning from net worth to self-worth in rebrand for advisory app Multiply

Ragged Edge reframes financial planning from net worth to self-worth in rebrand for advisory app Multiply

Around 16 million people in the UK have been priced out of financial advice. To bridge this gap, Multiply – the UK’s first FCA-approved automated financial advisory app – provides free expert advice that challenges people to live up to their financial potential. Today, Multiply unveils a rebrand developed in partnership with London-based branding agency […]

Adtrak Brand & Website

Adtrak Brand & Website

Adtrak, a leading digital marketing agency based in Nottingham, has announced the launch of an exciting company rebrand and new website. The new brand forms part of Adtrak’s extensive change programme, ‘Change for Growth’, which was developed to improve the agency’s client experience, facilitate growth and reinforce its reputation as a great city-centre employer. The […]

Design Studio Gretel Mimics Movement in Dance Company Rebrand

Design Studio Gretel Mimics Movement in Dance Company Rebrand

Design studio Gretel today unveils its rebrand for the NYC based Stefanie Nelson Dancegroup in advance of the group’s 20th anniversary. The rebrand by Gretel centers on a new design language that captures the unique movement style of SND. It’s fresh but classic, flexible but singular, and offers a brilliant blueprint for how a cultural […]

The Serviceplan Group marks its 50th Anniversary with ‘House of Communication’ Rebrand and New Logo

Europe’s largest independent communication agency celebrates its half centenary in 2020 and kicks off the new year with a new ‘House of Communication’ branding.

The Serviceplan Group marks its 50th Anniversary with ‘House of Communication’ Rebrand and New Logo

At the start of 2020, Serviceplan´s anniversary year, Europe’s largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding. The ‘House of Communication’ concept brings together creation and […]

Substantial Announces Rebrand In Celebration Of 13-Year Anniversary

Substantial Announces Rebrand In Celebration Of 13-Year Anniversary

In celebration of its 13-year anniversary, Substantial, a digital innovation and build studio, has unveiled a rebrand created to embrace and reflect the studio’s optimism for the future of technology.  While the studio has earned a reputation over the years as a trusted partner in creating hundreds of ambitious digital products for its extensive list of clients, it’s also one of the […]

Lashious Beauty boldly rebrands to Rawr with partner Imagination

Lashious Beauty boldly rebrands to Rawr with partner Imagination

RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]

Nectar completes rebrand with campaign to promote new app and website

Nectar completes rebrand with campaign to promote new app and website

Nectar, one of the UK’s largest loyalty programme, is revolutionising its rewards and loyalty scheme with customers nationwide now able to access new and exciting offers through a new app and website. To celebrate the launch, Nectar has unveiled a new brand identity through an integrated campaign developed by Iris. The campaign will run across […]

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week.  Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]