Independent full-service destination experts 62ABOVE is named Agency of Record for Visit Carlsbad, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account had no previous agency and billings were not disclosed. 62ABOVE’s first assignment was to rebrand the destination, including brand platform, logo, and overall look and feel. From there the agency created […]
Investis, a leading digital communications company, announced the rebrand of its organization to Investis Digital. The new brand identity and positioning highlights the evolution of the company following its acquisition and successful integration of ZOG Digital. Founded in 2000, Investis first developed deep expertise in investor relations before expanding its capabilities to include corporate, digital […]
BBN International, the world’s leading independent organisation of international B2B communication agencies, is excited to announce Ark Communications, BBN’s exclusive Belgian partner, will rebrand as Ark BBN. Ark BBN is a 15-person strategic B2B marketing agency with 20 years of experience, including the last five years as the exclusive Belgian BBN partner and shareholder. By […]
International marketing services group St Ives has rebranded to Kin + Carta with a new visual identity designed by Carter Wong. The rebrand marks the transition of St Ives Group from its print heritage to a wholly digital business with Kin + Carta specialist agencies working together under a new methodology called The Connective to offer […]
Kwittken, an MDC Partners Inc. agency, announced its name change to KWT Global. The name change reflects the company’s exciting evolution as an integrated agency and marks a deliberate shift towards being known as a global brand strategy agency. KWT Global employs an interdisciplinary approach to marketing and communications, synthesizing the most impactful elements of […]
The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]
Warburtons, the UK’s largest bakery brand, has announced it is rebranding its Newburn Bakehouse Free From range to Warburtons Gluten Free in January 2018. The range, which first launched in 2011, has continued to grow as demand for free from options expands. There remains a blend of those consumers who have to buy free from […]
Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]