Reports: UK digital economy ’40 per cent bigger’ than previously thought

Reports: UK digital economy ’40 per cent bigger’ than previously thought

Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]

Mobile Driving More ESPN Traffic

Mobile Driving More ESPN Traffic

There is at least some evidence showing that ESPN is starting to derive more digital traffic from mobile devices than from a PC or laptop. In at least one month among men 18-plus, 18 million accessed ESPN content via just a mobile device, compared to 16 million using only a PC or laptop. The data […]

Cint: Music Platform Users Can Be Utilized To Determine What is On-trend

Cint: Music Platform Users Can Be Utilized To Determine What is On-trend

With enterprising music artists continuing to take advantage of social networks and digital music services to promote their work, A&R executives can benefit from surveying the users of such platforms in order to help identify up-and-coming trends and musicians to sign, suggests Cint, a global provider of tools to obtain market intelligence. Platforms such as […]

China’s Department Store Retail Market Doubles in Value Over Past Six Years

China’s Department Store Retail Market Doubles in Value Over Past Six Years

While department stores in China have faced ever more increasing competition from other formats and retail channels in recent years – new research from Mintel reveals just how much this sector has flourished. Reflecting the increased wealth of Chinese consumers – and the increased disposable income this has brought with it – Mintel’s research reveals […]

Come Round: The Fun Way To Do Marketing

Come Round: The Fun Way To Do Marketing

It is said that the simplest ideas are often the most effective. Marketing and Consumer Research business Come Round, seem to be proving that with their exciting new concept, which Marcomm News decide to investigate. “The company slogan sort of says it all – Parties to make the nation talking. That is what we do, […]

Can 40 Digital Data Strategists play themselves to Data Wisdom?

Can 40 Digital Data Strategists play themselves to Data Wisdom?

This is the question facing a group of students at Hyper Island, the creative and digital school of higher learning. As part of their learning module in the new program Digital Data Strategist, the students are tasked with creating online games about themselves. The students are to learn about gaming and success factors in game […]

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