Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]

Can Bitcoin Infiltrate the Brand Space? Employees Think So

It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020. Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by […]

Campaigns featuring out of home activity see 13% higher purchase intent

Campaigns featuring out of home activity see 13% higher purchase intent

Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]

TV, Internet and Health Plan Providers Rank Worst for Customer Service

TV, Internet and Health Plan Providers Rank Worst for Customer Service

It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]

The Equalities and Human Rights Commission appoint 23red to tackle pregnancy and maternity discrimination

The Equalities and Human Rights Commission appoint 23red to tackle pregnancy and maternity discrimination

Statutory body the Equality and Human Rights Commission (EHRC) has appointed creative agency 23red to lead its communications campaign to help reduce pregnancy and maternity discrimination in the workplace. Recent research conducted by the EHRC and The Department for Business, Innovation & Skills (BIS) suggests that around 54,000 new mothers may be forced out of […]

Understanding Generation Z and their impact on the marketing world

Understanding Generation Z and their impact on the marketing world

Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]

British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet

British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet

Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France is at the bottom of the pile and Germany too is still playing catch-up. These are the main findings of an online survey conducted by […]

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