By Michael Poyser, Chief Analytics Officer of Ecrebo
Life can be tough for a chief marketing officer working in retail. As well as delivering the best customer experience across multiple channels, the pressure is on to improve the ROI from marketing campaigns and deliver personalisation in a world where consumers increasingly expect it. CMOs need to ensure that they communicate with customers at the […]
First Campaign from VCCP
VCCP | Wickes from VCCP on Vimeo. Wickes, the home improvement retailer, has released their first campaign from VCCP to help ‘Cure Housebarrassment’ – the feeling of unease or embarrassment at the thought of guests seeing certain elements of one’s home. The work features a couple who are thrown a curveball when long distance friends […]
The creative studio continues to excel in brand-led fashion experiences.
Following their recent global expansion from Sydney to London earlier this year, creative studio Studio Messa, led by Charlotte Gunstone in London, have continued their exploration of brand-led fashion experiences. After their first UK activation with Issey Miyake in April, Studio Messa have partnered with iconic Swedish retail brand, H&M. The November 2019 launch of the H&M […]
• As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport
Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]
RAWR, formerly Lashious Beauty, today announces the opening of its flagship store on London’s Rathbone Place, following a star-studded launch party to celebrate the opening that featured a performance from British rapper, singer, and songwriter Stefflon Don. RAWR, working with global experience agency, Imagination, has completed a full brand overhaul as it plans rapid expansion […]
Today, Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”. The campaign represents the latest iteration of the evolution in Instagram Shopping’s global call to action: Shop With Your ♥. “It’s All Coming Back To Celine, Again” celebrates an innovative new bridge between culture and commerce. With more […]
- Sun Campervan tours the country to reward retailers - Retailers rewarded in charity campaign - Top 50 Sun retailers revealed
To mark The Sun’s 50th birthday, the newspaper has today announced its Retail Top 50 list of independent retailers who have all gone above and beyond, championing The Sun brand and launching charitable initiatives to improve the lives of people in their communities. Top of the list is ‘The Telegraph News’ store in Swadlincote, Derbyshire […]
Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading […]
Since its launch in 2016 Castore, the premium high-performance sportswear brand, has gone from strength to strength but is still relatively unknown. Their premium, high-performance sportswear is for people who take sports and training seriously. This year, already a fan of the brand, Andy Murray agreed a partnership deal to help achieve wider exposure for […]
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]