Mind The Knowledge Gap: Retailers Miss Out On £15bn Per Year Due To Poor Advice Instore
Mind The Knowledge Gap: Retailers miss out on £15bn per year due to poor advice instore
How retailers are inspiring a new generation of DIY enthusiasts
By Joe Wood, Strategy Director, Spark Foundry
Since late March, lockdown has prompted people into a state of domestic introspection. We have each, to one degree or another, been forced to take a good hard look at our own homes. Indeed, according to YouGov, after groceries, DIY is the category in which most people have spent more on since lockdown. With this […]
How Shoe Zone took its offline business online seamlessly during Covid-19
Bricks and mortar footwear retailer Shoe Zone makes a seamless transition to a purely online business during the Covid-19 pandemic, resulting in engagement rates of 74% thanks to partnership with parcelLab
Coronavirus has changed the way UK consumers shop – perhaps forever. When it was announced that all non-essential retail stores must close from March 23rd, the UK’s bricks and mortar retail spend disappeared overnight. Many retailers who traditionally relied heavily on their high street stores for revenue had no choice but to instantly try to […]
Amazon, Aldi and M&S Simply Food: UK’s “most loved” retailers Nation’s favourite 100 retail brands revealed
Amazon, Aldi and M&S Simply Food have topped the charts as the most loved retailers in the UK, according to a new study of 96,000 consumers from Savanta. The research, which rates the top 100 retailers by how loved they are by consumers, also identifies a direct correlation between an emotive brand connection and commercial […]
VCCP lands Wickes account
Wickes, one of the UK’s favourite home improvement retailers, has appointed VCCP as their lead strategic and creative agency. VCCP’s remit will see the agency work towards expanding the retailer’s share of the competitive home improvement market. Opening its first store in 1972, Wickes now operates from over 240 sites across the UK offering […]
Greenpeace’s spoof video mocks Sainsbury’s for being worst in class on plastics
Sainsbury’s is the target of a new Greenpeace campaign on plastic packaging and has been mocked in an April Fool’s video. The UK’s second biggest supermarket is ridiculed in the comedy clip for its dismissive attitude on reducing plastics and its failure to take sufficient action. Greenpeace is calling for Sainsbury’s to set yearly plastic […]
96,000 UK retailers failing to recognise value of effective pricing
Around 96,000 UK retailers are putting their business at risk by failing to grasp the importance of an effective pricing strategy. The figure was published in a report by pricing and automation specialist, Omnia Retail, which questioned retail businesses on the scope and efficacy of their pricing processes. Although almost all (96%) of the organisations surveyed said they […]
New ad platform Bagboard partners with 2,000 retailers to change OOH landscape
New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch in 2019. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]
New P&G videos showcase practical benefits of collaboration
P&G has launched a range of advice-led videos for independent retailers, designed to provide professional insight, offer helpful category advice and promote close collaboration with its brands. Covering a range of topics, from convenience best-sellers, to tips on maximising the laundry fixture, the videos are now live on P&G’s ShelfHelp website and dedicated YouTube channel. […]
Sun Branding Solutions unveils smart product launch software SUNrise
Brand and packaging design expert Sun Branding Solutions has launched bespoke product management software system, SUNrise, to make getting products to market quicker and easier. The tool, aimed primarily at brands and FMCG retailers, is designed to simplify and accelerate the product launch process. From the first big idea through to design and beyond, SUNrise […]