Samsung & Cheil UK create personal Love Notes for Twitter

Samsung & Cheil UK create personal Love Notes for Twitter

Samsung is spreading the love to its friends and followers this Valentine’s Day via a social media campaign, created by Cheil UK, called #LoveNote. In the run-up to Valentine’s Day, Samsung is asking its followers across its social media channels to email SamsungLoveNotes@gmail.com with their Valentine’s message for that someone special and that person’s Twitter […]

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

Cheil Worldwide partners with Samsung to stage the Galaxy 11 campaign

It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]

Cheil UK creates ‘Beautifully Smart’ in-store campaign for exclusive launch of Samsung’s WW9000 in John Lewis

Cheil UK creates ‘Beautifully Smart’ in-store campaign for exclusive launch of Samsung’s WW9000 in John Lewis

Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine. The WW9000 has been designed to shake up the category and is positioned as the pinnacle of ‘Beautifully Smart’ washing machine design in a retail campaign devised by Cheil UK. Working […]

Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi

Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi

Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde. The Developer ad features a version of 16-year-old Lorde’s single Royals being sung by a series of children in a post-apocalyptic style city landscape. Filmed on the streets of Barcelona, the two-minute spot ends with the […]

Samsung premieres Galaxy Gear smartwatch ads

Samsung premieres Galaxy Gear smartwatch ads

Samsung has fired up its hype machine to plug the looming launch of its first smartwatch, the Galaxy Gear. Marketed as a science fiction writers fantasy wrought real the device is being plugged in a series of YouTube adverts taglined ‘After all these years, it’s finally real.’ Depicted watches include unattainable gadgets from Knightrider, The […]

Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

Samsung has launched a cinema advertising campaign to promote its S9C OLED Smart TV. The ‘Life in Every Pixel’ ad, created by Cheil UK, will run across UK cinemas until late November 2013. Logan Wilmont, executive creative director at Cheil UK, said: “The ad isn’t about features and technology, but the emotional response that technology […]