This summer, consumers across London will be invited to take part in a Zipcar Flex challenge, with the winners enjoying free driving credit for a year from the car sharing brand. Run by global brand experience agency Sense, the campaign will use the game to introduce consumers to Zipcar Flex and drive acquisitions to the […]
It’s 10 April 2018 and a nervous Mark Zuckerberg, founder of Facebook, stands before the US Congress. It’s the turn of 84-year-old US senator and Republican high-tech task force chair Orrin Hatch to ask the questions. Facebook is at the centre of a scandal after it was revealed that Cambridge Analytica, a British data firm hired […]
It seems that rarely a week goes by without a new statistic showing just how low consumer confidence has dropped thanks to Brexit. This isn’t great for brands, but this issue seems fleetingly short term compared to the almost equally prevalent statistics about the fragility of young people. The latest report from the annual UK […]
A few weeks ago, I ran the London Marathon. I still can’t quite believe I did it – especially considering beforehand, the odds felt a little stacked against me. After sustaining a knee injury in February, I’d been restricted to the gym and had only braved the treadmill for a few weeks before the race. […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
We’ve reached a watershed moment in promotional staffing. The recent President’s Club hostess sexual harassment scandal sent shockwaves through the industry in terms of what is considered the acceptable use of women in promotional environments. First, Formula One announced the demise of its iconic grid girls due to them presenting an image the sport no […]
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based Planning Team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of […]
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin. Engaging with people through a branded mobile trike, the iconic newspaper is showing people that ugly, discoloured or misshapen produce, which is rejected by supermarkets, can still be eaten and tastes […]
On November 14, MarComm News attended Creativebrief’s BITE Live event in London. The main theme of the day was going from insight to action and transforming the richness of ideas into real business value. BITE Live invited some of the world’s leading brands and their agency partners to reveal how they have turned cultural and […]