The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognised in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In […]
As Gunn Report, the Global index of creative excellence in advertising, publish the results of the newly launched Gunn 100, Serviceplan Group features in the Top 50 most creative agencies worldwide, and in the top 100 campaigns worldwide. Serviceplan Munich is ranked #25 and Serviceplan Seoul is ranked #47 in the Gunn 100 top 50 […]
Serviceplan Group is happy to announce that Kathrin Guethoff, who was Serviceplan China’s Chief Creative Officer for four and a half years, has now joined its Creative Board. Guethoff will bring to the Creative Board 19 years of experience in the advertising industry in Europe and Asia, and award-winning creativity. She has won awards at […]
It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including the global Women’s March, and […]
Markus Noder, who joined Serviceplan Group as the Managing Director and Partner of Serviceplan International in 2013, has been appointed as one of the Managing Directors of the Serviceplan agency holding. He has been responsible for the internationalisation strategy of the group since 2011. The aim to promote internationalisation is highlighted by this appointment. Prior […]
As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]
PENNY is kicking off 2017’s Christmas season with the slogan “Christmas. Time to reconcile”, shot in the Ukraine by Award-winning Viennese director Chiara. The seasonal digital campaign by Serviceplan Campaign reflects PENNY’s wish to act as a local supplier whilst providing support to the community. Stefan Magel, PENNY’s COO, explained: “We don’t just want to […]
For the first time, a hospitality group and an agency group are joining forces to create a communal working space in Germany. RUBY and the Serviceplan Group are launching a joint venture with their inaugural co-working space. The hotspot for creative and innovative work will be opened in December 2017 in a historic office building […]
Serviceplan Group’s CEO put himself in the “stocks” at the Innovation Day, which took place on September 28 in the House of Communication. The audience could virtually pelt the speaker on the stage with tomatoes, flowers, teddy bears and bras using an app from the Hamburg start-up Helhed – on the audience’s phone displays, it looked as though […]
The Plan.Net Group is now offering an even wider range of products and services from the House of Communication Hamburg. The Group has further distinguished its digital service offering by founding Plan.Net UX, a new agency specialising in consistent user experiences and intuitive front-end solutions. Managing Director Christoph Mecke heads up the new agency. He can […]