Under Umbrella of Appointed Agencies: Serviceplan France & Babel & Madame Bovary Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020. Sécurité Routière is revealing a new road safety […]
Europe’s largest independent communication agency celebrates its half centenary in 2020 and kicks off the new year with a new ‘House of Communication’ branding.
At the start of 2020, Serviceplan´s anniversary year, Europe’s largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding. The ‘House of Communication’ concept brings together creation and […]
As Global Head of Corporate Communications, Petra Strobl will be responsible for the worldwide corporate communications of the Serviceplan Group at the company’s headquarters in Munich. Together with the team in Munich, Hamburg and London, Strobl manages the communication and PR of the agency group and its brands Serviceplan, Mediaplus, Facit, Plan.Net, Solutions and Consulting […]
Two accomplished new hires have joined the Serviceplan Group in Dubai and Belgium. Sophie Vanderwinkel is Managing Director of Mediaplus in Belgium, and Natalie Shardan the new General Manager of Serviceplan Middle East. Both Sophie Vanderwinkel and Natalie Shardan strengthen the management teams, at Mediaplus Belgium and Serviceplan Middle East respectively. These strategic hires further […]
Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]
Auchan Retail France has just entrusted its global communication strategy to Serviceplan France, a member of Europe’s leading independent communications group, Serviceplan Group. This decision was made in the wake of a call for tenders from agencies, orchestrated by Pitchville, which pitched Serviceplan against outgoing agency CLM BBDO, as well as Sid Lee, La Chose, […]
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the […]
Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]
Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]
Luca Iannucci and Pasquale Frezza are the new creative directors of Serviceplan Italia, who have come on board to enrich the creative department of the House of Communication in Milan, Italy. “We are proud to have joined Serviceplan Group, the largest independent agency group in Europe. We will do our best to lend our creative […]