Performics UK – Christmas Shopping Consumer Behaviour Report 2019

Performics UK have commissioned a bespoke piece of research into how consumer shopping is changing during the Christmas period. In particular it compares shopping habits during black Friday vs. typical online shopping. The study found that in certain categories such as Luxury and Beauty, consumers are spending 100%+ more than they would spend outside Black Friday. The research also found that adverts and editorial play a greater role during Black Friday than any other time of the year. Black Friday was also found to have a higher association with shopping behaviours such as Christmas shopping, upgrading tech and shopping premium brands.

Performics UK – Christmas Shopping Consumer Behaviour Report 2019

Key insights  Black Friday. The Shopping Holiday of Temptation. During a typical digital shopping journey consumers are purchasing because of need. However during Black Friday, this flips dramatically towards purchasing because of temptation (3% to 11%) and inspiration (13% to 18%), This stems from a need to purchase Christmas gifts, however appears to overspill into […]

Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

Leading global experiential advertising agency Momentum Worldwide is unveiling results from its proprietary research series, WE KNOW Experiences 2.0, which this year surveyed 3,200 consumers globally. In this year’s report, consumers identified “inspiration and meaning” as the most sought-after quality in brands, a 200 percent increase from 2012 for this particular set of attributes. 76 per cent of all consumers […]

Ocean launches first full motion large format digital screen in Kensington shopping and commuter hub

Ocean launches first full motion large format digital screen in Kensington shopping and commuter hub

Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion, large format digital screen. The landscape screen, which measures 5.5 metres wide by two metres high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual […]

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]

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