In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]
UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]
Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]
It’s been a big few weeks for the Instagram #Egg after scrambling Kylie’s dreams of Instagram domination, so it makes sense to take a well-earned break and head off on holiday – now that it’s a #celebrity and all. With a little help from the experts in where to stay Hotels.com, #Egg is rubbing further salt […]
Brand USA, the destination marketing organisation for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travellers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]
As the UK faces their last Christmas in the EU, design agency Free The Birds has launched a campaign inviting the British public to pay tribute to the Brussels Sprout. The #LoveBrussels social media campaign celebrates the British Christmas dinner staple, and humorously draws attention to the ongoing chaos and uncertainty surrounding Brexit. Free The Birds’ festive red and green visuals carry […]
BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The song will run across social media channels and via BBD Perfect Storm’s annual Christmas card. The song’s lyrics celebrate everything about Britain’s last 45 years within the EU and goes on to lament what could be our […]
Socialyse, Havas Group Media’s 360° social agency, has bolstered its team with the appointment of Sebastian Redenz as Head of Paid Social, and Hannah Rainbow as Senior Operations Manager. Sebastian Redenz joins Socialyse from iProspect, where he held a similar role, overseeing the agency’s paid social team across three offices, managing relationships with all key […]